- FashionUnited |
Designer Donna Karan is exploring options to expand her brand Urban Zen in India. She is looking at getting into the jewellery segment and working with local artisans and designers.
Karan is keen about sustainable fashion and wants to connect with local partners and customers because she believes that a global brand should celebrate the local culture. Inspired by India’s traditional touch as well as yoga and meditation, Karan plans to create a local culture and communicate to consumers. She is open to the idea of investing in India. She says she would like to do it with a partner because she has a problem with globalisation of a brand. ‘European and American brands come here but Urban Zen is about the relationship between cultures,’ she says.
She sold her labels Donna Karan and DKNY to French luxury major LVMH Moet Hennessy Louis Vuitton in 2001. Her brand Urban Zen consists of apparels for men and women, jewellery, accessories, artisan furniture and home décor.