Fashion week: London and New York embrace see now buy now; Milan and Paris cautious

London - At New York fashion week in September, Tommy Hilfiger's 'see now buy now' collection in collaboration with model Gigi Hadid dominated the week's headlines with its well-organised parade and immediate availability in-store. In London, it was Burberry who set the tone, making its entire catwalk collection available for purchase in real time with its presentation, and subsequently showcasing its craft to the public at Makers House.