House of Fraser has added two new premium choices to its list of next day delivery options, namely pre-noon and afternoon.

The department store already offered two premium next day delivery options, namely an early morning and an evening delivery. The two alternatives that House of Fraser has introduced this week allows customers to place an order and choose to be delivered for 8 pounds between 9 a.m. and midday from Monday to Saturday or between 12 p.m. and 6 p.m. from Monday to Friday.

"We are continually researching new options and investing in expanding our delivery services to make customers’ buying experiences as hassle-free as possible. The latest development in our delivery proposition strengthens our market-leading position. We’re proud to offer our customers a flexible and truly premium home-delivery service,” says Andy Harding, Chief Customer Officer at House of Fraser. In addition to offering the choice for a specific time slot, consumers can also opt to pay 6 pounds and have their order delivered the next day or another day between 8am and 8pm.

According to the press release, this move is part of their plan to develop a customer-centric business model. “Customers don’t think about channels anymore, they think of us as one business, whether mobile, tablet, or store. They want a consistent experience,” stated Harding on Retail Week´s website.


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