In Picture: Nixon's second London store

London - Californian-based watch and accessories label Nixon celebrated the opening of its second store in London, at 31 Neal Street in Seven Dials last Thursday. The new store joins Nixon first brick and mortar store on Newburgh Street, which opened late 2014, and is part of the brand's ongoing scheme to expand in key cities around the globe.

The new store showcases Nixon's signature open watch table, which invites customers to try the time pieces on. The two-story location also includes Nixon's customization bar, which allows customers the opportunity to create their own, one of a kind watch. "Seven Dials is an internationally recognized shopping destination and we are in great company here with the other action sports and premium fashion brands", said Tim Mack SVP Direct to Consumer in a statement. "The Newburgh Street location has proven to be a success for Nixon and Seven Dials will allow us to expand our presence in London and reach a slightly different consumer."

"We’re excited to have the opportunity to raise Nixon’s profile in London and the UK", added Philippe Gouzes VP of Sales/General Manager EMEA. "We have found that these stores are a great way to introduce people to Nixon and showcase the brand and they really accelerate the business of our retail partners. The UK presents an amazing opportunity for Nixon going forward."

Following the store opening in London, the brand expect to continue opening new stores in key locations around Europe, Asia-Pacific and US over the next year to support its growing global presence.