Jourdan Dunn launches kids’ wear range through M&S

British supermodel Jourdan Dunn has launched her first kids’ wear range which will be available in India for the first time through Marks & Spencer stores. The collection is called Lil’ LonDunn by Jourdan Dunn.

The supermodel designed the collection, which has already hit the stores in India, along with her six-year-old son Riley. The collection celebrates Dunn’s love for her hometown London. The collection is urban and upbeat and consists of 22 pieces. It will be available both offline and online. It has been designed for children in the age group 5-16 years and consists mainly of individual separates that can be mixed and matched.

The 25-year-old model has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style. She is excited about working with a big fashion brand like Marks & Spencer and is waiting eagerly to see it on her son and other kids.

As the model reveals, she has been a big fan of the brand since she was young and has fond memories of visiting the local store as a kid with her mother.