Luxury brands are seeing returns as e-commerce grows

It seems like only yesterday when luxury companies including Louis Vuitton, Chanel and Prada were hesitant to embrace digital commerce. Where once they lagged behind more technology savvy fashion businesses, only dipping their dainty toes into online sales with risk-free products like perfume or accessories, they now see e-commerce platforms as vital to their bottom line. As online sales of luxury fashion continues to grow, consumers have shown luxury no longer needs to be bought in a boutique or department store.