London - Marks & Spencer has finally made its move into the land down under, Australia, as well as New Zealand with the launch of its first dedicated websites outside of Europe.
The new websites offers tailored editorial content to its local shoppers, offering items according to their seasons as well as prices in local currencies and sizing. "Australia is firmly established as one of our top performing international delivery markets and our new localised website presents a key growth opportunity for our international online business," said David Walmsley, director of M&S.com.
The online move comes more than a year and half after the British department store first announced plans to step into the Australian market. Aussie shoppers are said to be amongst M&S largest online spenders, previously ordering directly from the group's UK webstore which delivers to over 30 countries around the world.
The website launch sits in line with M&S's international expansion plan, which is part of the overall turaround scheme for the department store introduced by chief executive Marc Bolland, who announced his impending retirement earlier this year.
However, in spite of the online store opening, M&S is adament that the website does not signal a physical foray into Australia or New Zealand. "While we always look at new opportunities, we have no current plans to open stores in Australia," confirmed a M&S spokesperson to the Guardian.