More than just leasing: Düsseldorf Airport actively drives brand and retail partner success

When choosing the right location, footfall and revenue potential are not the only aspects that matter – retailers are in search of partners who actively strengthen their on‑site presence, build visibility, and support long‑term growth. For the team at Düsseldorf Airport (DUS), that is the foundation for being a reliable partner with a clear understanding of what modern brands and leading retail players need. This extends far beyond traditional space leasing.

“As partners, we consider ourselves part of a shared success model. We create attractive conditions that help brands effectively reach their target groups and unlock their full potential at our location. That includes active marketing and communications support that places our retail partners directly in the spotlight,” Pia Klauck, Head of Commercial Operations at Düsseldorf Airport, says.

Networks and own communication channels – ensuring strong synergies for vital brands

Be it digital platforms, social media, newsletters or high‑impact on‑site activations – DUS offers a wide range of airport‑owned communication channels that offer exceptional reach. With them, brands are given the visibility needed to successfully promote new stores, present special campaigns or launch products. Together with retail partners, the airport develops tailored campaigns and marketing initiatives that target the relevant audiences along the entire customer journey – adding value that goes far beyond the physical retail space and directly benefits the brand.

A strong community builds strong brands

The community mindset is a core element of Düsseldorf Airport’s retail philosophy. It creates an environment where powerful brands benefit from one another. Thanks to close networking, partners at the airport gain synergies that would be difficult to achieve alone. Joint special campaigns, cross‑promotion opportunities between retail, dining and services, as well as a harmonized brand environment all serve to boost mutual visibility. The strength and appeal of the overall offering position the airport as a popular destination – not only for travelers, but for visitors and employees, too.

A strong community is one of our key success drivers. That’s why we see our collaboration with brands as a true partnership. Mutual event and marketing activities create visibility, in addition to encouraging exchange and strengthening the shared understanding of how the location continues to evolve. This way, brands become part of a vibrant network – one that generates momentum, shapes the airport’s overall appeal, and benefits from high collective energy,” says Pia Klauck.

Exceptional Personal Support – Direct, Efficient Collaboration

The high quality of personal support is truly outstanding at DUS: the airport deliberately relies on dedicated points of contact and short, efficient communication paths. From the very first conversations, right up to the grand opening, and consistently throughout daily operations, the airport team provides individualized, continuous guidance. This close collaboration results in rapid decision-making, direct exchange, and the joint development of ideas and new potential.

For expansion teams, retail managers and business‑development leaders it means that DUS is a location that delivers not only strong footfall, but actively works to support the success of its partners. The combination of meaningful reach, professional marketing support, a strong retail community and personal, hands‑on, service makes Düsseldorf Airport an attractive environment for brands looking to expand their presence in a dynamic travel and experience setting.

Anyone searching for a retail location that values partnership as much as performance will find the ideal conditions for sustainable growth and strong-impact brand storytelling here.