My Jewellery opens a second boutique at Schiphol Airport

My Jewellery has expanded its presence in travel retail with the opening of a beautiful second store at Schiphol. The new boutique, located at Schiphol Plaza (landside), offers more than 140 m² of retail space and features a complete selection of jewellery, accessories and clothing. Its strategic location makes the store easily accessible to a wide audience: travellers, visitors, Schiphol employees and train passengers passing through Schiphol Plaza.

The opening was a great success and marks an important next step in the international expansion of the popular Dutch Jewellery first fashion brand. With this new location, My Jewellery reinforces its strong focus on gifting - from jewellery and accessories to complete outfits, ideal for travellers looking for a last-minute gift or a moment of self-indulgence before their trip. The boutique also carries the brand’s ‘travel exclusive’ collection, which is not available in regular My Jewellery stores.

With this expansion, My Jewellery aims to make the pre-departure shopping moment even more enjoyable and to encourage travellers to spend a little more time at Schiphol discovering its offering. The new location at Schiphol Plaza aligns perfectly with the brand’s ambition to increase visibility at international travel hubs and inspire a broader audience.