Oner Active opens first flagship store in New York

British activewear brand Oner Active has opened its first permanent retail store with the launch of a 4,700-square-foot flagship at 0 Bond Street in Manhattan’s NoHo district.

The opening marks the digitally-native brand’s move into physical retail, six years after its launch by personal trainer and fitness influencer Krissy Cela. The US is Oner Active’s largest market, with New York selected for its first store following the signing of a 10-year lease earlier this year.

Cela previously suggested that the opening would mark the start of a wider retail expansion, with plans to add further locations over the following 24 months.

Designed in collaboration with Paris-based studio Harmo, the store incorporates custom mannequins representing different body types, dedicated fitting-room experiences and a photobooth.

Customers can shop established collections including SoftMotion, EnhanceLift and AirMove, alongside limited-edition launches. The opening also introduces NY Seen, an exclusive lifestyle collection inspired by the city.

Founded in 2020, Oner Active has built a global community of nearly 10 million women. The brand reported revenue of 97.6 million dollars for the first half of 2026, marking a record start to the year.

In a statement, Cela said New York represented everything the brand stands for, adding: “Opening our first store here is such an exciting moment for us. We’ve built this brand alongside our community, and being able to create a physical space where people can experience Oner in person, connect with one another and be part of what we’re building is incredibly special.”