& Other Stories opens store in Ireland and Oxford Street

London - It has been three years since H&M debuted its concept store & Other Stories in the UK and London this week sees the opening of its third outlet. The new address is 431-433 Oxford Street, opposite department store Selfridges. Housed in a sprawling 6,460 square foot space spread over three floors, the store opens aptly on Black Friday.

Elsewhere Dublin will see its first Irish outlet of & Other Stories launch just in time for Christmas. The store will open on the famous Grafton Street on December 9 and feature the full range of womenswear, accessories, shoes, beauty and lifestyle items.

The company recently opened its first store in Beverly Hills, in an Art Deco building on the corner of Beverly Drive and Brighton Way that previously housed Gap.

H&M has been aggressively expanding its portfolio of brands in recent years, which includes Cos, & Other Stories, Weekday, Cheap Monday, Monki and it's namesake H&M. The company currently operates 4,200 stores in 64 markets and 35 e-commerce sites around the world, making it one of the widest globally distributed fashion companies.

Photo credit: Cos, courtesy of H&M