Patrizia Pepe embarks on European expansion

Italian fashion company Patrizia Pepe is embarking on a European retail expansion plan by opening five new boutiques.

The business is aiming to broaden its distribution in markets with high growth potential.

The Florentine brand first launched in 1993 and recently strengthened its presence in the Spanish market with an opening in Gran Canaria and Madrid.

Belgium and Germany will see two stores added to the Patrizia Pepe portfolio, with retail outlets in Brussels and Frankfurt. The fifth store will see it open closer to home, with a flagship in Rome on via del Corso.

Photo credit: Patrizia Pepe Fall 16 campaign