Sandqvist to open first UK store

Swedish accessories brand Sandqvist is set to open its first flagship store outside Sweden on London’s Berwick Street in April.

Known for its simple, classic rucksacks and bags, the move is part of Sandqvist's long-term business strategy to open flagship stores in major cities. The London flagship will join its Swedish stores in Stockholm and Gothenburg.

Commenting on the launch, Sandqvist founder, Anton Sandqvist, said: "We have been looking for the right location for around 18 months and when we finally found the unit on Berwick Street it felt perfect. There’s a special vibe in Soho and especially on Berwick Street with all the nice neighbours such as Universal Works, Oliver Spencer and Nudie Jeans to mention a few.”

The debut UK store, which is set to open on April 14, will sell the brand’s full range of accessories, including its first complete women’s collection that launches in August, as well as the brand's first vegan ‘Lightweight’ collection.

Chief executive, Caroline Andersson, who was brought into the brand last year to push the brand forward, added: “We are really looking forward to opening our first store outside Sweden, which is a part of our business strategy to have flagship stores in major cities where we see growth potential. London is first out and a great city to tell our story and show our products.”

Image: Sandqvist