Singles Day breaks all records - again

Happy faces at Chinese online giant Alibaba: the inventor of Singles Day as a commercial event (now officially called “Global Shopping Festival“) announces ever increasing sales on 11th November each year; the sky seems the limit. Last year's record of 120.7 billion yuan (17.8 billion US dollars) was broken by midday on Saturday and increased by 48 billion yuan to reach a staggering 168.3 billion yuan (25.3 billion US dollars) by the end of the day.