- Danielle Wightman-Stone |
Estate agent Sloane Stanley has launched a permanent and dedicated pop-up space The Concept Store on London’s King’s Road, which will offer brands the opportunity to showcase their products on the high street.
Located at 340 King’s Road, the 1,178 square foot unit will be “an ever-evolving concept” space that will not only feature fashion brands, but also lifestyle and homeware retailers and one-off exhibitions, over the next 12 months.
Hannah Grievson, commercial property manager at Sloane Stanley, explains: “The Sloane Stanley Estate is proud to offer a dedicated space to the next batch of eager innovators. The Concept Store offers these exciting designers and entrepreneurs their first opportunity to trade on a high profile and busy shopping street that would really enhance and grow the brand.
“Many of these businesses trade successfully online and never see their customers. It’s fantastic for them to get some market research.”
Tom Cridland opens first store at The Concept Store pop-up space
The first brand to launch at The Concept Store will be sustainable menswear brand Tom Cridland, known for its ’30 year sweatshirt’ that counts celebrities including Daniel Craig, Leonardo DiCaprio and Robbie Williams as fans.
The pop-up, which will be open until February 29, will mark Tom Cridland’s first ever physical retail space, and follows the success of its e-commerce store where the brand turned over more than 250,000 pounds in its first year. The store will house the brand’s slim-fit trousers, tailored chinos, T-shirts and ethical sweatshirts.
The brand launched in 2014 specialising in creating the perfect pair of trousers, and the label has grown into a luxury sustainable menswear brand that specialises in “quality over quantity retail”. In 2015 the brand launched a sustainable fashion project the ’30 year sweatshirt’, which guarantees its organic cotton crewneck for 30 years.
Commenting on his debut store, founder, Tom Cridland said: “At Tom Cridland we are passionate about building a brand to create choices for people who want ethical, relatively affordable clothes that are built to last. Securing a site on the King’s Road alongside other leading brands is excellent and it will provide valuable exposure for my brand. The King’s Road is an iconic destination and the area’s strong fashion heritage is a perfect match for my brand.”
Images: Tom Cridland