Storm Katie drives Easter shoppers online

As the UK was battling Storm Katie over Easter weekend, shoppers stayed clear of the high street and flocked online, according to PCA Predict’s real-time tracker, Big Data Labs.

Ecommerce transactions were up by 7 percent across the Easter weekend, indicating that shoppers chose to head online than brave the storm.

That compares with an overall 1.9 percent decline in UK shopper footfall over the extended four-day weekend, according to Springboard.

Good weather at the start of the weekend secured positive trading on Good Friday for UK retail, with a boost in footfall across all retail destinations. Comparatively online shopping was down 6 percent revealing how the two trading platforms complement each other. Good Friday’s encouraging footfall figures compared with the following days is proof the high street experience is still important for shoppers, though weather dependent.

Image:Online shopping