Ted Baker to open new concept store in London next month

High street fashion label Ted Baker is set to open a new concept store at 132 Commercial Street, in London next month which will offer the brand's entire product range.

Founder of the Ted Baker and chief executive Ray Kelvin first mentioned plans of the store earlier this year, in March, and Drapers has confirmed the upcoming opening of the 6,000 square foot store, which has been dubbed 'Ted Baker & Moore.' Although each Ted Baker store is said to be uniquely themed, as the British label does not follow a 'one size fits all' approach for its stores, the new store will introduce a new concept.

The new store will categorized into six distinct areas, including apparel, eyewear and bicycles. The store's interior will be based upon an industrial design, featuring exposed steel beams and concrete floors as well block wall paneling. The store will also feature digital window displays, similar to the ones seen in its concept store on Buchanan Street, in Glasgow, to showcase its Spring/Summer 2015 collection.