Trinity Leeds integrates Apple Watch into loyalty programme

Trinity Leeds has claimed that it has become the first shopping centre in Europe to integrate its loyalty programme with Apple Watch and Apple Wallet.

The shopping centre, owned by Land Securities, which opened in 2013, launched the Love Trinity Leeds loyalty programme in January this year. It allows members to redeem deals and collect points every time they present a unique barcode at points of purchase via an app, a physical card, and now by scanning their Apple Watch or Wallet.

Customers using Love Trinity Leeds and an Apple Watch will be alerted to retail offers by the centre’s proximity-based beacons. Coniq, the loyalty technology provider for the shopping centre, combined Trinity Leeds’ technological infrastructure with Apple Wallet as part of the centre's plans to create a seamless experience for shoppers.

The loyalty programme has more than 20,000 registered users and over 60 percent of the centre’s retailers and leisure operators are signed up including Topshop, DKNY Men, Adidas, Superdry, Armani Exchange, and Mango.

Amy Richardson, digital marketing and CRM director at Land Securities, said: “We have been able to successfully integrate the app and Apple systems with our beacon technology in order to create an entirely new dimension for shoppers in an already iconic retail environment.

“Those customers who wear an Apple Watch will be alerted to offers immediately, providing them with an early opportunity to take advantage of numerous fantastic deals across the centre, The speed at which consumers can access new offers is becoming increasingly important in the fast-paced world of consumer technology.”