Abercrombie and Fitch news and archive

Abercrombie & Fitch launches campaign to reintroduce itself to consumers

Global retailer Abercrombie & Fitch has turned to its employees to share their new experiences in a new brand activation aimed at “officially reintroducing” the retailer to its customers. The campaign, called ‘Abercrombie Today,’ aims to renew the retailer’s commitment to inclusivity by creating a sense of belonging by reaffirming its brand...

Retail

Abercrombie and Fitch to celebrate launch of bespoke holiday collection

Global retailer Abercrombie and Fitch has partnered with Portobello Road Distillery to celebrate the launch of its first bespoke holiday collection. From November 12 until the 14, a pop up bar and complimentary cocktails will be available at the brand’s new store on Regent Street for customers 21 and over. Using Portobello Road Distillery...

Business

Abercrombie & Fitch Co. to settle lawsuit regarding employee uniforms

Iconic brand Abercrombie & Fitch Co. is having a rough start to 2018. The label is currently close to ending a class-action lawsuit at the cost of 25 million dollars over worker issues. The employers are now required to reimburse employees that are required to purchase a work uniform, according to WWD. Last Friday, approximately 260,000 current...

Fashion

In pictures: Abercrombie's new gender neutral collection for kids

After protests from enraged parents about children's clothing that is too stereotypical and gendered, some brands and retailers seem to be listening up and doing away with blue and pink, instead producing clothes that are meant to be comfortable and functional rather than boy's or girl's. US apparel brand Abercrombie & Fitch has just launched...

Fashion

Abercrombie & Fitch unveils new course for menswear

London - All may not be lost for Abercrombie & Fitch, as the former preppy retailer has revealead its new direction for its first menswear collection under the helm of its new men design head, Aaron Levine. As part of the brand's new vision, former Club Monaco designer Levine has overhauled Abercrombie & Fitch's menswear line and returned to the...

Business|REPORT

Abercrombie & Fitch comparable sales rise in Q4

Abercrombie & Fitch reported GAAP net income per diluted share of 0.85 dollar for the fourth quarter ended January 30, 2016, compared to 0.63 dollars for the fourth quarter last year. Excluding certain items, adjusted non-GAAP net income per diluted share was 1.08 dollars for the quarter, compared to 1.15 dollars. GAAP net income per diluted...

Retail

Abercrombie & Fitch fined for defacing Savile Row building

US teen retailer Abercrombie & Fitch has been accused of defacing its Grade II-listed Kids store at 3 Savile Row. The fashion chain must pay a fine for painting the interior of the store brown without permission. Westminster Magistrates' Court found the retailer guilty of breaching the conditions of a Grade II status building, which means any...

People

Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch

New York - FashionUnited recently announced that Aaron Levine, the former men's designer for Club Monaco, would be taking over as Abercrombie and Fitch's head of men's design. The struggling teen retailer is trying to find every way possible to at least return to some of their former glory, and it appears that Levine won't be their only...

People|UPDATE

Aaron Levine confirmed as Abercrombie & Fitch head of men's design

Following speculation on Wednesday news has been confirmed that former vice president of men's design at Club Monaco, Aaron Levine has joined Abercrombie & Fitch as head of men's design for the group's namesake division. His appointment at A&F is one of the many recent hires the group has been making over the past few months. Katia Kuethe has...

Fashion

Aaron Levine says farewell to Club Monaco and hello to A&F?

Aaron Levine has very quietly said goodbye to Club Monaco, as he has exited his role at the company as Vice President of men's design and is believed to be heading to none other than teen retailer Abercrombie & Fitch The designer, who first joined the team at Club Monaco from Jack Spade in June 2011, is said to be in line for a top position at...

Fashion Featured

Abercrombie and Fitch seems to be rebounding

New York - Once one of the most popular brands about the "it" crowd of teenagers, Abercrombie and Fitch has had a less than stellar past few years. Sales have declined, they fired controversial CEO Mike Jeffries, and they lost ground to more affordable brands like H&M and Forever 21. Despite a rocky past few years, the brand seems to finally be...

RetailFeatured

Abercrombie says Goodbye to in-store Abs and over-‘Sexualised Marketing’

In spite of the saying ‘sex sells’, US fashion retailer Abercrombie & Fitch Co. has decided to turn over a new leaf in its battle against declining sales and is saying goodbye to the shirtless in-store models with perfect six packs it was once famed for. A&F axes store policies dictating employees levels attractiveness The teen fashion retailer,...