Advertising Standards Authority news and archive

Romwe rapped by ASA for selling real fur as faux

The Advertising Standards Authority has penalised fast-fashion online retailer Romwe for selling real animal fur as faux fur, following a complaint by animal charity Humane Society International/UK (HSI UK). HSI UK found two items for sale online marketed as faux fur which they had testing by an independent textile analysis laboratory and they...

BusinessFeatured

Pretty Little Thing advert banned for being 'overly sexualized'

An advertisement by fast fashion retailer Pretty Little Thing has been banned for being offensive and overly sexualized. The campaign, which features scantily dressed women wearing exposing lingerie, was shown in a YouTube advertisement but banned by the Advertising Standards Authority (ASA) for depicting women as sex objects. According to the...

Fashion Featured

ASA warns retailers of legal action over faux fur claims

The Compliance function of the Committees of Advertising Practice (CAP), which is part of the Advertising Standards Authority (ASA) regulatory system, has issued an enforcement notice to clothing retailers to take immediate action to ensure that any items advertised as containing fake fur are not made from real fur. UK retailers, including...

Fashion Featured

Boohoo faux fur jumper found to contain real fur

Online retailer Boohoo has been condemned by the Advertising Standards Authority (ASA) for selling a faux fur pom pom jumper that was found to contain real fur, which it states was “misleading” to consumers. The UK advertising watchdog upheld complaints by Humane Society International (HSI) UK, and ruled that the advert for the jumper on the...

Fashion

Advertising Standards Authority bans Nasty Gal ads

Online womenswear brand Nasty Gal has had three of its adverts, which aired over the summer, banned by the Advertising Standards Authority (ASA) after 22 complainants believed the model looked “unhealthily thin” and claimed the ads were “socially irresponsible”. The advertising watchdog agreed and stated that the model appeared “unhealthily...

Fashion

Jack Wills advert banned for being 'sexually suggestive'

London - An advert from high street retailer Jack Wills in a direct mail catalogue has been banned by the UK advertising watchdog for featuring 'sexually suggestive' images and text. The advert, which was featured in the spring catalogue of Jack Wills in February, depicted female and male models in the retailer's underwear, dancing and drinking...

Fashion

Edinburgh Woollen Mill accused of mislabelling cashmere products

The Edinburgh Woollen Mill has found itself in hot water as the high street retailer stands accused of using a blend of cheaper alternatives, such as sheep wool, in scarves labelled as 100 percent cashmere. The Langholm-based fashion retailer is set to appear in court this Friday at Dumfries, following numerous allegations they mislabel items...

Fashion

Miu Miu advert banned by UK watchdog for 'sexualizing child'

Miu Miu's spring 2015 advert, featuring 22 year old model Mia Goth, has been banned by the UK's Advertising Standards Authority (ASA) for "appearing to sexualize a child." During a ruling on Wednesday, the ASA stood by the ground of the complaint it has received, noting that the campaign , featured in British Vogue,"could give the impression...

Design

American Apparel's 'Lolita' adverts banned by watchdog

After being accused of depicting 'underage porn' in image meant to promote theirback-to-school range, the LA-based clothing brand American Apparel campaign has now been banned by the Advertising Standards Authority (ASA). Last month American Apparel uploaded a few images from its back-to-school campaign on its UK Instagram account and one...

Fashion

CharGrilled withdraw ad of child ‘smoking and drinking’

Online clothing brand CharGrilled, known for its funny, retro and offensive T-shirts, has withdrawn an advert from Viz magazine that showed a young girl holding a glass of wine in one hand and a cigarette in the other, alongside the text “Be a cool kid”. The print advert appeared in the April issueof Viz magazine and the Advertising Standards...

Design

ASA raps Matalan over advert

Matalan has been criticised by the Advertising Standards Authority after consumers complained that its ‘click-and-collect’ TV ads claiming they had “plenty of parking” were “misleading”. The advert featured a voice-over that stated “Choose click-and-collect to get your order delivered free to your local store, so no need to wait at home all...

Fashion

Agent Provocateur blasted by the ASA

Luxury lingerie chain Agent Provocateur has been asked to censor or pull one of its “sexually graphic” adverts by the Advertising Standards Authority (ASA) due to the claims it could be accessed online by children. The video campaign, which was displayed on the Agent Provocateur website, featured a woman in a nightgown being attacked by other...