Air and Grace news and archive

Scamp & Dude launches collaboration with Air & Grace

Independent British fashion brands Scamp & Dude and Air & Grace are teaming up to launch a new collection that merges “powerful design and extreme comfort”. The collaboration launches on June 6 and features four footwear designs that combine the signature leopard and lighting bolt design and pops of vibrant neon from clothing brand Scamp & Dude...

Fashion

Air and Grace launches ‘Repurpose’ capsule collection

Air and Grace is doing things differently this Black Friday, instead of offering discounts, the British footwear brand is launching a special edition ‘Repurpose’ capsule collection made from surplus materials, in a bid to minimise waste and champion responsible shopping. Launching on November 27, the new Air and Grace collection is part of the...

Fashion

Air and Grace launches its first ever Vegan Collection

British footwear brand Air and Grace is launching its first-ever Vegan collection this autumn. The line, approved by PETA, is described by the brand as “long-awaited” and will be made entirely from animal-free materials and features five different designs of trainer in Air and Grace’s ‘Cru' and ‘Alto’ styles, available in a range of prints and...

Fashion

Air and Grace’s charity trainers sell out in 3 hours

British footwear brand Air and Grace saw their new limited edition trainers, designed in collaboration with television presenter Gaby Roslin for The Prince’s Trust charity, sell out in under 3 hours as part of their #SpreadtheJoy campaign. The limited-edition trainer, designed in the style of Air and Grace’s best-selling Copeland style trainer,...

Business

Air and Grace posts sales increase

Online footwear retailer Air and Grace, which has adopted a “slow fashion” approach to retail, which included never discounting its product, has reported that revenues have increased by 100 percent in the last 12 months, while its profits have soared by 800 percent. Founded by former footwear buyer Claire Burrows in 2014, she states that the...