AllSaints news and archive

AllSaints names Nichole Strydom as chief merchant

British fashion brand AllSaints has appointed Nichole Strydom as its new chief merchant, a position she will take up from May 5. In the role, Strydom has been tasked with leading the company’s global merchandising strategy, overseeing buying, merchandising and sourcing across all regions and channels. She will work alongside chief creative...

Member

Business

AllSaints doubles down on Europe with new Bleckmann partnership

British retailer AllSaints has doubled down on its approach to the European market through a new partnership with supply chain management firm, Bleckmann. Through the agreement, Bleckmann will manage AllSaints’ European logistics from its warehouse in Enschede, the Netherlands, which is described as a “key hub” in the company’s portfolio. The...

People

AllSaints appoints new chief financial officer

British retailer AllSaints has named Sean Trend as chief financial officer. He will take up the role from February 2026, replacing Elaine Deste, who is retiring after nearly six years in the position. Trend joins the company from Asos, where he had held a number of senior executive positions since 2017. Among those was that of director of...

FeaturedMember

Business

AllSaints profit jumps, sees growth opportunities despite challenging economic climate

Global contemporary fashion brand AllSaints Group announced audited financial results for the year ended 1 February 2025, achieving profitability despite a deliberate decrease in promotional activity. Total Group revenue fell by 4 percent to 441.3 million pounds, following a strategy to reduce markdowns and improve sales quality. This focused...

People

AllSaints names Aaron Esh as chief creative officer

British retailer AllSaints has appointed London designer Aaron Esh as its new chief creative officer. Esh, who will take up the position from November 3 from which time he will report to CEO Peter Wood, has been tasked with overseeing the brand’s creative direction in menswear and womenswear. In the role, Esh will lead design, campaigns, digital...

Retail

AllSaints plots three pop-up store openings across UK

AllSaints is continuing its retail expansion with the opening of three new stores in the UK. The sites will all serve in a pop-up capacity, with each being secured for a minimum of one-year. The first, which opened October 15, is located in The Mall at Cribbs Causeway just outside Bristol. The 1,719 square foot space, housing the brand’s full...

People

AllSaints COO to exit

Catherine Scorey Jobling, the chief operations officer at AllSaints, is set to exit the company after nearly seven years in the role. The news was confirmed in a statement to Drapers by AllSaints’ chief executive officer Peter Wood, who said appointing Scorey Jobling after taking up the helm in 2018 was his “first big decision”. “Over the past...

People

AllSaints announces senior leadership promotions

AllSaints, the global contemporary fashion brand, has announced two senior promotions to its global leadership team, which oversees both the AllSaints and John Varvatos brands. Alex Didymiotis has been appointed as the new chief people officer, and Alfie Meekings has been named chief transformation and technology officer. Alex Didymiotis joined...

People

AllSaints confirms job cuts as part of operational changes

British retailer AllSaints has confirmed that it has made a “small number of redundancies” as it looks to position itself for future opportunities. In a statement, AllSaints said: “We have made a number of changes to our operations and structures in order to ensure that AllSaints is positioned as strongly as possible for the many future growth...

Fashion |In Pictures

AllSaints unveils F1 collaboration with Atlassian Williams Racing

British premium fashion brand AllSaints has launched a collaboration with Formula 1 (F1) team Atlassian Williams Racing. The nine-piece limited-edition collection has been designed to combine the worlds of “cutting-edge motorsport and effortlessly cool fashion with an attitude,” explains AllSaints in the press release, drawing inspiration from...

Retail

AllSaints expands in the UK with two new stores

AllSaints opened two new stores in the UK in April, further shaping the brand's expansion in its home market. The new locations opened at St Pancras station in London and in the Meadowhall shopping centre in Sheffield. The St Pancras store, which opened on April 10, is located on the ground floor of the station. With the opening of the St...

Fashion |In Pictures

In Pictures: AllSaints x Ian Berry window takeover

For February, British retailer AllSaints is celebrating its new denim collection with a window installation by contemporary artist Ian Berry at its Regent Street store in London. Berry, a renowned denim artist, has reinterpreted AllSaints denim, crafted from 100 percent organic cotton, back into its natural form as plants, transforming the store...