AlphaTauri news and archive

Discover the perfect blend of fashion and innovation with AlphaTauri's SS24 collection

AlphaTauri, the premium fashion brand under Red Bull’s umbrella, seamlessly merges design excellence with cutting-edge textile innovations. Renowned for their commitment to quality, AlphaTauri collaborates with industry experts to develop the latest technologies, ensuring their collections stand at the forefront of fashion innovation. With a...

Fashion

AlphaTauri wins innovation award for heatable collection

Red Bull’s premium fashion brand AlphaTauri has won the German Innovation Award 2023 for its heatable capsule collection 2.0 in collaboration with Deutsche Telekom. The heated smart fashion range, which features heatable zones that can be activated at the push of a button via app or Apple Watch and set to an exact desired temperature, received...

FashionPress Release

AlphaTauri Prints Sustainable Knitwear in A Flash With Japanese 3D Machine

Zero Waste is a hot topic, but AlphaTauri is proving that it also produces insanely beautiful fashion with its precision 3D knitting technology. The brand extension of Red Bull has teamed up with Japanese company Shima Seiki to bring their ‘precision printer’ to the European market. In one hour, the machine knits a seamless premium jumper for...

Fashion |In Pictures

AlphaTauri launches in the US market at NYFW

AlphaTauri, the premium and technical fashion brand from Red Bull, is set to enter the US market for autumn/winter 2023 and celebrated the launch with a presentation during New York Fashion Week. In a statement, AlphaTauri said that its AW23 collection will be available to US consumers for the first time from July 2023 as the brand expands its...

FashionPress Release

AlphaTauri Spring/Summer 2023 – Collection Release

A Private Island In a light and carefree desire for escapism, the AlphaTauri Spring/Summer 2023 collection takes us to a private island. We yearn for alone time, exclusively for ourselves, far away from the pressure and uncertainty of recent years. Hidden away from reality, the private island – removed from the stresses and worries of everyday...

Fashion

AlphaTauri named official fashion brand sponsor for Formula 1

AlphaTauri, the premium fashion brand of Red Bull, has signed a multi-year collaboration deal with Formula 1 to become its official premium fashion apparel supplier. The sponsorship will mean that AlphaTauri will be responsible for dressing the F1 team, including senior staff and F1 presenters, as well as be involved in several fashion...