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Discover the perfect blend of fashion and innovation with AlphaTauri's SS24 collection

By Partner



Credits: AlphaTauri, SS24 Collection, courtesy of the brand.

AlphaTauri, the premium fashion brand under Red Bull’s umbrella, seamlessly merges design excellence with cutting-edge textile innovations. Renowned for their commitment to quality, AlphaTauri collaborates with industry experts to develop the latest technologies, ensuring their collections stand at the forefront of fashion innovation. With a strong presence in the fashion world, AlphaTauri offers its coveted collection in various locations. Fashion enthusiasts can explore the London flagship store, selected retail outlets, and conveniently browse and shop online at alphatauri.com, where the brand's exceptional creations are just a click away.

Combining style, functionality, and comfort, AlphaTauri's SS24 collection showcases their expertise in thermoregulating fabrics, designed to keep you cool and comfortable during the sweltering summer months. These fabrics create a pleasant cooling effect on the skin, ensuring optimal body temperature balance for an unrivaled wearing experience. The SS24 collection introduces two remarkable thermoregulating Coolmax fabric blends: Cashmax and Cotton-Coolmax. AlphaTauri's innovative Coolmax technology transports moisture away from the skin, allowing it to evaporate quickly, thus providing a refreshing and dry sensation. The hollow structure of Coolmax fibers ensures excellent air circulation, enabling garments to dry rapidly while maintaining breathability.

Credits: AlphaTauri, SS24 Collection, courtesy of the brand.

In addition to their advanced thermoregulating fabrics, AlphaTauri's SS24 collection embodies their dedication to pushing the boundaries of fashion. Inspired by Formula 1, the collection, named "Blurred Lines," seamlessly blends the brand's dynamic culture with design details reminiscent of curved bars and racetrack lines. The color palette takes inspiration from earthy, desert-inspired shades, complemented by faded tones that evoke a sense of tranquility and elegance.

AlphaTauri's commitment to innovation extends beyond thermoregulating fabrics. The collection features other proprietary materials and technologies, such as Taurobran®, a waterproof and breathable 3-layer membrane, and the brand's renowned 3D Knitwear, which offers a flawless fit and exceptional comfort. Additionally, the power stretch jersey for women combines quick-drying properties with excellent breathability, making it the perfect choice for active lifestyles. AlphaTauri's 3D knitwear items and thermoregulating styles offer a range of options, while their outerwear pieces showcase both functionality and fashion. The power stretch jersey items for women are designed to provide optimal comfort and wearability, adding a touch of versatility to the collection.

Credits: AlphaTauri, SS24 Collection, courtesy of the brand.

Embrace the fusion of fashion and innovation with AlphaTauri's SS24 collection. Whether you explore their flagship store, visit select retail outlets, or browse online at their website, you'll discover a world where design meets functionality, and where premium materials and textile innovations redefine your summer wardrobe. Stay cool, comfortable, and fashion-forward with AlphaTauri's renowned expertise and unwavering commitment to excellence.

Read more about AlphaTauri on their brandpage
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