Armedangels news and archive

How ArmedAngels drives responsible growth with data insight from Retviews

In today’s fashion landscape, responsibility and performance are no longer opposing forces — they are inseparable. As brands face increasing pressure to align sustainability goals with speed, pricing accuracy and commercial success, data has become a strategic asset. This is where Lectra, a global leader in industrial intelligence solutions,...

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Business

Armedangels launches direct-to-consumer model in the US

Armedangels is advancing its international expansion by entering the US market. The Cologne-based fashion brand will launch there at the end of April with a direct-to-consumer model, the company announced on Monday. Distribution will initially be handled through its own online shop, with additional sales channels planned for the future. This...

Fashion Partner Content

Armedangels Autumn 2026: Redesigned heritage, reengineered materials

With its autumn 2026 collection, Armedangels presents a range that consistently sharpens its brand profile. Radically minimalist silhouettes, natural colour palettes and strong key styles form the serene foundation of the season. Building on this, the collection introduces specific highlights through material innovations like DetoxDenim with...

Retail

Retail debut in Cologne: Armedangels opens first own store

Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...

Retail|OVERVIEW

Blue, Green, Repair and other 'Fridays': The alternative to Black Friday is becoming increasingly varied

The counter-narrative to Black Friday is starting to take on more and more different forms. The inbox is flooded with messages about Green Friday, but now Repair Friday, Blue Friday, Favorite Friday, Swap Friday and No-Fomo Friday are also joining them. Green Friday at Xandres Perhaps the most well-known term to choose a counter-voice for Black...

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People

Armedangels appoints new director of global sales

German brand Armedangels has appointed André Hennigers as its new global sales director. Hennigers brings a wealth of experience from the fashion industry, having previously held leadership roles at renowned brands such as Marc O'Polo, Levi Strauss & Co., Nike and Esprit. According to the brand's press release, Hennigers will be responsible for...

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People

Armedangels appoints André Hennigers as Director Global Sales

Armedangels has a new Director Global Sales. André Hennigers has been appointed to the role of Director Global Sales, the Cologne-based clothing retailer announced on Tuesday. In his new role, which he has held since September 15, the designated sales manager will be responsible for the strategic development and expansion of the sales business....

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Business

Armedangel’s “Action Report 2023” addresses CO2 footprint, overproduction, fair wages and more

German clothing brand Armedangels has published its “Action Report” for 2023, which serves as a tool for transparency and accountability. It presents projects and partners as well as the label's commitment to sustainability and corporate responsibility. The report provides an insight into the company's sustainability and materials strategy as...

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Fashion

Armedangels says ‘sustainable products don’t exist’ in latest marketing campaign

German fashion brand Armedangels has taken a bold new step in its latest marketing campaign. The Cologne-based label wants to be "radically honest" in its communications by bluntly stating: “Sustainable products don't exist.” With the new marketing campaign the brand highlights that every newly produced product leaves an ecological footprint and...

FashionPress Release

Armedangels FW23 sustainability collection: Warm yourself, not the world

Climate change is changing winters. Wardrobes will transform to reflect the uncertainties of weather. But they must transform to reduce the impact of lifestyles on climate. Inspired by this, Armedangels’ winter collection offers versatility in layering for added warmth that can be worn throughout the whole year. This not only saves energy costs...

FashionPress Release

DetoxDenim Autumn 2023 - Armedangels presents recycled styles for men and women

The Perfect Pair Continuity and progress: we further extend our use of recycled content, now offering 20 options made from 100% recycled cotton and even more options with a share of recycled cotton for men and women. Next to our new female bootcut fit and new dark shades on bestsellers, we’re adding seasonal highlights to our DetoxDenim...

FashionPress Release

Armedangels - Fall/ Winter 2023 collection

Concept Today we face a burning earth. With weather extremes and temperatures setting new records every year. Our strategy to migitate these effects: create a more versatile collection that adapts to the seasons and changing weather patterns. Our mission is to forge a new path towards 1.5 degrees: a lifestyle or reducing our carbon footprint in...