Artificial Intelligence news and archive

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Business

Shein partners with Ntx Group to leverage AI capabilities for even faster speed to market

Chinese fast-fashion giant Shein has partnered with Ntx Group to further accelerate its design and production processes by leveraging artificial intelligence (AI). A global textile innovation and solutions company, Ntx has implemented AI into its design, planning, and production capabilities and is among the preferred suppliers for sports and...

RetailPartner Content

3 time-consuming tasks retailers never need to be frustrated about again

Retailers are constantly looking for ways to streamline their operations and focus on what truly matters—delivering exceptional customer experiences. With advancements in AI, the most tiresome tasks can now be automated, freeing up valuable time and resources. Here are three tasks that retailers can finally do without frustration: •...

RetailPress Release

True Fit launches new Gen AI solution, Fit Hub, which synthesises all size & fit product information to solve retailers’ online fit challenges

True Fit, the leading AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced the launch of Fit Hub, its new Generative AI (Gen AI) innovation to help consumers find the perfect fit and solve retailers’ online fit challenges. Fit Hub utilises Gen AI to synthesise all available fit and size information from...

Business

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...

Business |Beauty

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

Business

Why is the New York Times suing ChaptGPT

There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...

BusinessPress Release

Unique Graduates Collection 2023: An international overview

This year, leading B2B fashion platform FashionUnited launched the Graduate Collection Campaign 2023 with the purpose of sharing the work of upcoming designers in its innovative Lookbook. Each year, leading fashion schools organize runway shows to showcase their graduates' latest work. However, young designers face a variety of challenges when...

BusinessPress Release

Class 2023 Graduate Lookbook showcases top global fashion schools collections

International B2B network FashionUnited’s AI-aided lookbook is helping to connect emerging designers with fashion professionals from across the world. With the profound transformation the fashion industry is currently experiencing - whether that concerns sustainability or digital fashion - the growth and integration of the industry’s future...

Fashion |Interview Featured

Female-led start-up removes the bias from artificial technology in fashion

Artificial Intelligence has been plagued by accusations of inaccuracy and of being a vehicle for racial profiling. Perpetuating the biases of its programmers, who are often young, white Silicon Valley males, the technology seemed to have become just another gatekeeper to prevent the already marginalized from being considered for jobs or...

BusinessPress Release

Fit for Fashion

Fashion retailers need a more intelligent solution to size allocation, says David Hawkings, SVP of EMEA at antuit.ai (now part of Zebra), because they are dealing with a rising tide of markdowns and stock disposal issues in the age of sustainability. The retailer that gets apparel and footwear size allocation per channel right is onto a winner...

BusinessPartner Content

Why AI takes user experience to the next level

Many industries have been swept away by the fast-growing developments around artificial intelligence (AI), which is revolutionizing businesses with rich, in-depth data about consumers and the market that our human brain might not be able to analyze. The initial reaction to AI was slightly hesitant for the fashion and apparel industry, and who...