Ascot news and archive

Ascot names Daniel Fletcher as first-ever creative director

Ascot Racecourse has appointed British fashion designer Daniel Fletcher as its first-ever creative director ahead of Royal Ascot 2024 in June. Fletcher has been brought on to helm this year’s style direction and will be responsible for the annual lookbook and millinery collective for the 2024 season, which promotes inspirational high-fashion...

Business

LK Bennett becomes official sponsor of Ascot Racecourse

Lk Bennett has struck up a deal with Ascot Racecourse that will make it the official sponsor over a three-year collaboration. It builds on the duo’s already established partnership, with LK Bennett having previously supplied the racecourse with two ready-to-wear and footwear collections in its position as official licensee for ladies fashion....

Fashion

Ascot Racecourse teams up with Karen Millen

Ascot Racecourse has announced a new global relationship with womenswear retailer Karen Millen to launch a spring/summer 2018 collection inspired by its flagship race meeting, Royal Ascot. The collection, which has been specially designed for the 2018 summer racing season and social calendar, features 18 co-branded occasion wear pieces,...

Video

Royal Ascot 2013 dress code

Royal Ascot has announced it will enforce a strict dress code for this season's sporting event. Ascot, which is one of the most popular and prestigious events in the British social calendar, enforces a dress code to matches its top tier credentials. A fleet of style police, known as Dress Code Assistants, will be on hand to advise any attendees...

Design

Piers Atkinson launches racing season collection

The racing season is upon us with Royal Ascot opening in June and designers and milliners are gearing up to dress royals, socialites and fashionistas. Milliner Piers Atkinson is launching a Racing Season collection inspired by the British summertime, which will be available in time for Ascot. The collection includes a collaboration with London...

Video

Fashion central at Royal Ascot

After 300 years of designer hat experience, Ladies Day at Royal Ascot once again proved to be the most fashionable extravaganza in racing. Hats in all sizes and colours gallivanted across the race course. Once very exclusive to the aristocracy, these days Royal Ascot has attendees from several walks of life. Although you won’t be banned for not...

Fashion

Zara Philips defies Ascot protocol

Royal Ascot protocol states formal wear should cover shoulders, skirt length below the knee and hat covering the crown of the head. Zara Philips, arguably the most fashionable royal of the moment, attended the evening in a Gharani Strok dress split to the thigh. The red leaf print and black dress is not the most common choice for Ascot ladies,...