Athleisure news and archive

Victoria’s Secret relaunches athleisure brand VSX

Lingerie brand Victoria’s Secret has relaunched its athleisure label VSX through a new star-studded campaign featuring Gigi Hadid, Imaan Hammam, Paloma Elsesser and Taylor Hill, among others. VSX has been reintroduced under the premise of being a “lifestyle” brand at the “intersection between performance and fashion”, Kira Fisher, VP brand...

BusinessFeatured

Tala raises 5 million pounds to support international expansion

British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...

Fashion

Brits wear loungewear every day of the week

The surge in remote working has fundamentally altered the British wardrobe landscape, with a recent study underscoring the nation's growing reliance on loungewear. According to findings from a survey conducted by digital department store Freemans, an overwhelming four in five (80 percent) Britons now find themselves donning loungewear more...

FairsFeatured

Curve NY 2024 forecast delivers strong outlook for athleisure and shapewear

At February’s Curve NY, the largest lingerie trade show in North America, over 150 international brands not only in lingerie, but in loungewear, active and swim descended on the Javits Center to present their latest innovations. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming...

BusinessFeatured

Halara names former DVF CEO Gabby Hirata president

Athleisure brand Halara has named Gabby Hirata, the former chief executive officer of Diane von Furstenberg, as its new global brand president. The appointment signifies a new chapter for Halara, explains the brand in a statement, as it is poised for aggressive worldwide sales growth. In her new role as global brand president, Hirata will help...

FashionPress Release

From running to runway: 7 key clothing items that emerged from sports

Since the 2000s, activewear and athleisure have been steady on the rise, showing the trending concept of comfort and functionality over looks. With the lockdowns during the pandemic, this concept catapulted and with it also its more balanced version, inspired by itself and the comforts of home: loungewear. Throughout its development,...

RetailFeatured

Varley to open first European flagship in London

Athleisure brand Varley, founded by husband-and-wife duo Lara and Ben Mead in Los Angeles in 2015, is opening its first European store in London this summer. Varley will open a 2,203-square-foot store on the King’s Road this summer to mark the first global flagship for the athleisure brand. Located at 110-112 King’s Road, London, the store will...

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Retail

Dubai’s athleisure brand F5 Global is coming to London

Apparel Group’s sustainable fashion and athleisure brand F5 Global, founded by teenager Sarisha Ved, is to open its first-ever international pop-up in London this month. F5 Global will host a pop-up at 58 Oxford Street in London from August 22 to 28 showcasing its signature sustainable athleisure collection for adults and kids to the UK market....

BusinessFeatured

Gym+Coffee secures 17 million euros to accelerate international growth

Irish athleisure brand Gym+Coffee has raised 17 million euros in new funding led by Castlegate Investments, a growth focussed family office, headed up by Roy Barrett on behalf of serial entrepreneur, Tommy Kelly with additional funding from West.Ventures, a Palo Alto, CA investment and marketing firm. The investment comes off the back of its...

Fashion |In Pictures

Diesel launches new athleisure line

Diesel has unveiled a new athleisure line, Diesel Sport as it looks to expand its business and “create a new product language” to target comfort-loving lifestyles. In a press release, Diesel explained that Diesel Sport would be propelled by both athletic influence and a lounge-ready approach, with the spring/summer 2022 collection taking...

RetailFeatured

Global demand for athleisure to grow to 550 billion dollars by 2025

The global athleisure market is set to grow by 25 percent to 551 billion collars by 2025, according to research by GlobalData. Sportswear is booming, as demand for comfort apparel continues to soar while two out of every five people are still working from home in some capacity. Globaldata research shows the popularity of sports fashion should...