Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer. Early in May Mr...
20 Jun 2022
"The technology is there and we are ready for it": says Billy Berlusconi, founder of Igoodi, an Italian avatar factory which was founded in 2015. The company now has 21 employees. Igoodi’s goal is to tackle fashion industry challenges, in particular, the "tailor-made" segments. E-commerce, 3D prototyping and fashion shows in the metaverse are...
30 May 2022
Nike has filed an application to trademark its digital products, including virtual sneakers and clothing. The US sportswear giant filed four requests with the U.S. Patent and Trademark Office on October 27 according to Bloomberg, to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and...
2 Nov 2021
The Institute of Digital Fashion (IoDF) and the Circular Fashion Summit (CFS) by Lablaco is looking to bring inclusivity and diversity to fashion NFTs and the metaverse with a new digital-only VR capsule collection. The IoDF will be launching avatars and a digital-only inclusive collection at the Circular Fashion Summit 2021 VR by Lablaco,...
20 Oct 2021
A digital Gucci bag on gaming platform Roblox has sold for more than the ‘real’ value of its physical version. The Gucci Dionysus, a logo enveloped bag with a distinctive tiger closure, was sold for 4,115 dollars compared to its store price of 3,400 dollars. Roblox’s game creation system allows users to program games and play games created by...
26 May 2021
Your avatar can now wear Gucci. And Louis Vuitton. And a myriad of other brands. As the world of fashion, gaming and virtual reality cross over, luxury brands are designing items normally reserved for the runway and adapting them for video games. The cost of such an item is from no alternative universe, and payments are made in hard currency....
15 Sept 2020
London-based couture house Ralph and Russo presented a unique digital experience for its first virtual couture collection presentation during Paris Haute Couture Week, highlighting craftsmanship through a number of digitised looks on its custom brand avatar as well as real-life designs. What was incredible about Ralph and Russo’s digital...
17 Jul 2020
Lisbon - "We believe in digitisation. Digital is the new future. It is the new norm. We implement it in all facets of our company, from product innovation in 3D design to artificial influencers," reports Daniel Grieder, CEO Tommy Hilfiger Global & PVH Europe during the internet technology congress Web Summit in Lisbon, where on Thursday the...
13 Nov 2019
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.