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Fashion

Your avatar can buy and wear Gucci. But not in real life.

Your avatar can now wear Gucci. And Louis Vuitton. And a myriad of other brands. As the world of fashion, gaming and virtual reality cross over, luxury brands are designing items normally reserved for the runway and adapting them for video games. The cost of such an item is from no alternative universe, and payments are made in hard currency....

15 Sep 2020

Fashion

Ralph and Russo bring avatars to couture

London-based couture house Ralph and Russo presented a unique digital experience for its first virtual couture collection presentation during Paris Haute Couture Week, highlighting craftsmanship through a number of digitised looks on its custom brand avatar as well as real-life designs. What was incredible about Ralph and Russo’s digital...

17 Jul 2020

Retail

Web Summit: the future of retail according to Tommy Hilfiger

Lisbon - "We believe in digitisation. Digital is the new future. It is the new norm. We implement it in all facets of our company, from product innovation in 3D design to artificial influencers," reports Daniel Grieder, CEO Tommy Hilfiger Global & PVH Europe during the internet technology congress Web Summit in Lisbon, where on Thursday the...

13 Nov 2019