Fashion |Interview Partner Content Superdry&Co CEO on bringing back Bench for a new generation
British lifestyle brand Bench, which has deep roots in Manchester's music, skateboarding and BMX subcultures, is being revived for a new generation by Superdry&Co’s chief executive officer, Julian Dunkerton, with a little help from his daughter Kitty, who acted as a “sense check” for the new collection. “In the 90s, I was the largest retailer...
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