BigCommerce news and archive

BigCommerce appoints new chief financial officer

BigCommerce, the Open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, has announced a raft of leadership changes, including the appointment of Daniel Lentz as its chief financial officer, effective July 1. Lentz, who has been the company’s senior vice president of finance and investor relations, succeeds long-time...

Business

Kostüme teams up with BigCommerce to enhance e-commerce

British cycling lifestyle brand Kostüme has teamed up with open SaaS e-commerce platform, BigCommerce to make its website more agile and adaptable. Kostüme was founded in 2020 to disrupt the status quo in an industry that disproportionately focuses on hardcore technical racewear and offers limited-edition premium cycling apparel made with...

BusinessPartner Content

How fashion brands benefit from a circular economy model

Following the rise of sustainability within the fashion industry, it comes to little surprise that interest in the circular economy has also increased. As the cost of raw resources and materials continues to grow, partly due to climate change, logistics, and the pandemic, as does the harmful impact garment production has on the environment....

BusinessPartner Content

5 Steps to Get Your Online Store Ready for Peak Season

The end of the year is a peak season for fashion retailers. To stay ahead of the competition and close the year strongly, here are the five steps you need to address. • Prepare for incoming traffic First, you need to make sure your inventory is stocked. There is nothing worse for your business than a frustrated customer finding out their...

BusinessPartner Content

Omnichannel Commerce: 3 Ways to Scale Your Online Sales

With social platforms expanding their capabilities and digital marketplaces gaining popularity, how can new fashion brands take advantage of these changes? You’ve probably heard of omnichannel commerce — which offers customers a connected buying experience across all channels. And a ‘must have’ for retailers on their path to online success,...

Fashion Partner Content

How to Boost Online Fashion Sales using Buy Now Pay Later

With so many options available for online shopping, offering the right payment options can be exactly what set you apart from the competition. Read on to figure out what Buy Now, Pay Later option is and how it can help bolster your online fashion sales. In 2021, the fashion sector was reported to have the third-highest cart abandonment rate of...

BusinessPartner Content

3 Lessons Learned From Retailers During Peak Season 2021

In terms of industry results, fashion and jewellery remained the second most popular category amongst BigCommerce’s merchants following the sporting goods during the peak season. Good news for our merchants, but how could that help you plan a better 2022 ecommerce strategy? Here are three lessons we learned during this peak season that all...

BusinessPartner Content

5 Steps to Deliver Frictionless Purchase During Peak Season

Like most retail businesses, fashion sales tend to increase significantly during the holiday season. The main challenge is to keep up with this rising demand. But higher demand is no excuse for lower service, and retailers are expected to provide a frictionless shopping experience during this season more than ever. That means eliminating pain...

BusinessPartner Content

Consumer Spending Trends for 2021 and Beyond

The pandemic has massively changed the way consumers around the globe shop, including driving them online and accelerating digital wallet usage. For retailers, this shift has created opportunities for innovation: new channels, new fulfilment strategies and payment solutions. Payment is a key element of the customer journey and of all...

BusinessPartner Content

Hybrid Retail: 3 Trends Impacting the Future of Fashion Retail

Since the beginning of 2020, dramatic changes in the retail industry have resulted in ecommerce retail sales increasing by 29.1% in Central and Eastern Europe and 26.3% in Western European countries. From March 2020 to April 2020 BigCommerce merchants saw website traffic increase by 62.9%. However, eMarketer predicted that in the UK,...

BusinessPartner Content

8 Steps to Move Your Fashion Brand Toward Sustainable Ecommerce

Sustainability is everyone's concern, and everyone seems to be looking for ways to balance environmental protection, social equity and economic viability. Recent research showed that 62% of Gen Z prefer to buy from sustainable brands and 72% are more likely to buy from a company that contributes to social causes. Ethical and sustainable...

BusinessPartner Content

How Heist Went from Underwear Experts to Ecommerce Masterminds

It’s almost a crime to be this good at providing women with high-quality underwear — a feat Heist could not have achieved without the right ecommerce platform. When your technology doesn’t suit your ambitions anymore Heist stole our hearts back when they launched in 2015 with their ambition to put the comfort of women first. The UK-based company...