Birkenstock news and archive

Birkenstock: why Wall Street no longer believes in the luxury dream despite strong growth

For several years, Birkenstock seemed to have achieved what few footwear brands had before. It transformed a German orthopaedic sandal into a global object of desire, worn by tourists, fashion houses, celebrities and premium consumers alike. The narrative presented to investors during its 2023 Initial Public Offering (IPO) is now beginning to...

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Birkenstock reports significant profit decline despite sales growth

German footwear provider Birkenstock achieved solid sales growth in the second quarter of the 2025/26 financial year, despite adverse conditions and negative currency effects. However, profit declined significantly. This was revealed in a recent interim report published by its parent company, Birkenstock Holding plc, which is listed on the New...

RetailPartner Content

Retail: A new blueprint for brand activations with ‘Birkenstock x Bruut’

The traditional ‘product drop’ has evolved into a more complex phenomenon: the brand activation. Last week in Hoofddorp, the Dutch retailer Bruut proved that a successful collaboration goes beyond mere commercial gain. Working alongside Birkenstock and Mashi Radio, the launch of the Birkenstock Utti Lace was transformed into a high-energy...

Retail

Expansion into Switzerland: Birkenstock opens first store in Zurich

With its new location in the historic old town, the brand is opening its first store in Switzerland, Birkenstock announced on Friday. The company is continuing its expansion, having just opened a new store in Bordeaux at the end of March, and now operates over 30 European stores. Additionally, the first concept store in Osaka opened at the...

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Birkenstock reports double-digit sales growth in Q1

German footwear provider Birkenstock also grew strongly in the first quarter of the 2025/26 financial year. This is according to preliminary results published by the listed parent company, Birkenstock Holding plc, on Monday. The results were released ahead of the ICR Consumer Conference, where the company will present its current performance to...

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Strong final quarter: Birkenstock exceeds its revenue targets for the 2024/25 financial year

German footwear provider Birkenstock has continued its growth trajectory in the 2024/25 financial year, as expected. Revenue even exceeded the forecasts, which were raised at the end of September. This was revealed in a recent business report published on Thursday by its parent company, Birkenstock Holding plc, which is listed on the New York...

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Birkenstock wins copyright dispute against Scapino in the Netherlands

Dutch retail chain Scapino has infringed the copyright of several Birkenstock shoe models. This was the conclusion reached by the Midden-Nederland court in a ruling published this week. Specifically, the decision concerns the Madrid, Arizona and Florida models, whose designs were copied to a “significant extent”, according to the court. Scapino...

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Birkenstock to acquire Australian distributor

German footwear provider Birkenstock is set to take direct control of its distribution in Australia. On Wednesday, the publicly listed parent company, Birkenstock Holding Plc, announced it will acquire the distribution company Birkenstock Australia Pty. Ltd. through its subsidiary, Birkenstock International Asia GmbH. A corresponding binding...

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Birkenstock exceeds revenue target for 2024/25 financial year

German footwear provider Birkenstock has exceeded its revenue target for the 2024/25 financial year. This is according to preliminary figures presented by the publicly listed parent company, Birkenstock Holding plc, on Thursday during a meeting with investors and analysts. Based on the current figures, management expects revenue in the fourth...

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Birkenstock remains on growth path in Q3, confirms forecasts

German footwear brand Birkenstock continued its growth trajectory in the third quarter of the 2024/25 financial year. This was revealed in an interim report published on Thursday by its New York Stock Exchange-listed parent company, Birkenstock Holding plc. Group revenue reached 635 million euros in the months from April to June. This...

Retail

A foot in the door: Birkenstock opens three more stores in Mumbai

German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...

FashionPress Release

Birkenstock introduces new buckles: The evolution of an iconic design element

For decades, BIRKENSTOCK’s distinctive buckles have been more than just functional closures, but an essential and recognizable element of the brand’s timeless design. At the heart of every BIRKENSTOCK shoe is the original footbed, a revolutionary innovation that defined the brand's commitment to enabling the most natural gait possible, as nature...