Birkenstock news and archive

Birkenstock celebrates 250 years of history with retrospective book, online encyclopedia and exhibition

To celebrate its 250-year heritage, comfort shoe brand Birkenstock is looking back at the story of a small workshop that became an international company. The book, titled "The Book of Birkenstock," offers a visual retrospective of the company's evolution over the last two and a half centuries. While the book focuses on the brand's know-how, it...

Retail

Birkenstock strengthens brand presence in South Korea through launch of dedicated website

German footwear brand Birkenstock is strengthening its brand presence in South Korea by launching a new, country-specific ecommerce website. A leading market for fashion in East Asia, Birkenstock sees “great potential” when it comes to growing its presence in the country as the industry is characterized by a range of young, creative local...

Business

Birkenstock shares up after one year on the stock exchange

On the anniversary of its botched stock market debut in the US, sandal manufacturer Birkenstock can now show a positive share price. Shares closed on Thursday at just under 50 US dollars. That is above the issue price of 46 US dollars - and above all significantly above the interim lows of around 36 US dollars. Birkenstock had already set the...

Business

Birkenstock confirms full year outlook on strong Q3

Birkenstock reported third quarter revenue growth of 19 percent on a reported and constant currency basis to 565 million euros, driven by continued strong and growing consumer demand for its products across all segments, channels and categories. The company is confirming fiscal 2024 guidance for revenue growth for 20 percent in constant currency...

Retail

Eyeing European expansion, Birkenstock opens first boutique in Paris

German footwear brand Birkenstock has made a significant stride in its European expansion strategy by opening its first Parisian boutique in the fashionable Marais district. The 130 square metre corner store, located at 17 rue des Archives, marks the company's first standalone European retail space in four years and represents a crucial...

People

Birkenstock ropes in Evelyn Chua as MD for South-East Asia and Down Under

Birkenstock has appointed Evelyn Chua as managing director for South-East Asia and Down Under, effective July 1, 2024. In this newly created position, Birkenstock said, Chua will lead, from the company's regional headquarters in Singapore, a region which includes Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New...

Business

L Catterton raises 756 million dollars in sale of Birkenstock shares

An entity affiliated with investment firm L Catterton has raised a total of 756 million dollars in the sale of 14 million ordinary shares linked to footwear specialist Birkenstock. BK LC Lux MidCo, which oversees 9.9 million shares, and employees of the Birkenstock Group, who hold power over 4.1 million shares, are to take part in the secondary...

Business

L Catterton and Birkenstock employees to sell 14 million shares

In a secondary public offering, Birkenstock employees and BK LC Lux MidCo, an entity affiliated with L Catterton plan to sell Birkenstock’s 14 million ordinary shares. Following the completion of the proposed offering, L Catterton will hold approximately 73.2 percent of the ordinary shares outstanding of the company. Commenting on the...

People

Megan Kulick joins Birkenstock as director of investor relations

Birkenstock has announced the appointment of Megan Kulick as director investor relations, effective April 15, 2024. Based in New York, Kulick will report to the board of directors of the company. Commenting on Kulick’s appointment, Oliver Reichert, CEO of the Birkenstock Group and member of the board said: "It was extremely important for us to...

Business

Birkenstock's Q1 revenues grow by 26 percent

Birkenstock’s first quarter revenue of 303 million euros, was up 26 percent on a constant currency basis driven by product category expansion and new production capacity. The company has confirmed its mid-term profitability objectives to achieve a gross profit margin over 60 percent and an adjusted EBITDA margin in the low thirties. Commenting...

Fashion |In Pictures

Birkenstock opens community studio in London

German footwear brand Birkenstock has opened its first-of-its-kind community studio in East London to offer a creative hub alongside a brand-owned activation space. Located at the Dray Walk Gallery in The Truman Brewery, The Birkenstock Studio: Walk With Me will offer a free programme of exclusive events and workshops that will allow the brand...

BusinessFeatured

Birkenstock FY23 revenues grow by 20 percent

For fiscal year 2023, Birkenstock reported revenues of 1.4 billion euros, up 20 percent compared to fiscal year 2022 on a reported and constant currency basis. The company’s fourth quarter revenues grew by 16 percent on a reported and 22 percent on a constant currency basis. Commenting on the company’s performance, Oliver Reichert, CEO of...