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Fashion

British Fashion Council launches Covid Crisis Fund

The pressure facing both emerging designers and established brands throughout the coronavirus epidemic will long leave an unforgettable, if not unmanageable impact. As news of struggling high streets and small companies succumbing to economic pressures unfolds, there is no doubt the fashion industry is one of the hardest to be hit, with supply...

27 Mar 2020

Podcast

Browns CEO on instore technology

Technology instore can only work when you focus on the customer experience. Browns Fashion CEO Holli Rogers talks about experimenting with new technology and Farfetch's Store of the Future strategy for two years now. Listen to this conversation about augmented retail and sustainability recorded as part of the Innovators podcasts hosted by Liz...

5 Nov 2019

Retail

Browns to open temporary store in Berlin

Fashion emporium Browns is taking over an abandoned supermarket in Berlin for a three-day retail concept this November. In its third incarnation of Browns Nomad, an initiative to merge the digital and physical world via unique pop-up stores, its Berlin outpost will host a series of experiences and partnerships across fashion, art and music....

4 Oct 2019

Retail

Browns launches fashion app

Browns has launched a fashion app, with the aim of putting “style staples and next-generation favourites” at their customer's fingertips. The Browns Fashion app will feature more than 500 new products each week from brands including Bottega Veneta, Prada and Gucci, alongside “exclusive drops” and capsule collections from new designers, which...

1 Oct 2019

Retail

Browns introduces women’s activewear category

Luxury retailer Browns is diving into the athleisure and sportswear apparel as it adds women’s activewear into its line of offerings, according to Fashion Network. The brand launched its new Women’s Activewear on July 16 with 33 new brands, along with three exclusive styles from the brand MISBHV. Offerings include labels such as Adam Selman...

16 Jul 2019

Retail

Browns to relocate London flagship

To mark its 50th anniversary next year, luxury retailer Browns has announced it will be relocating its flagship from South Molton Street, in London's West End, to a new space just around the corner at 39 Brook Street. Browns said its new four-floor store will be a space “where customer experience is paramount and technology and the power of...

4 Jun 2019

Fashion

Browns supports BFC’s NewGen initiative

The British Fashion Council has announced that British retailer Browns will be sponsoring its NewGen initiative, which offers emerging designers financial support, showcasing opportunities and mentoring. Holli Rogers, chief executive of Browns said in a statement: “We are thrilled to be partnering with the BFC on NewGen and upholding the Browns...

4 Dec 2018

Fashion

Browns trials in-store fashion rental service

London-based retailer Browns Fashion has partnered with New York-based Armarium, a company that rents evening gowns and luxury fashion, to trial an in-store rental service. Rather than discounting end of season collections, Browns is trialing a selection of designer wear that can be rented for occasions. The draw of renting a catwalk gown or...

26 Jun 2018

Retail

Browns opens Browns East, its first new store in 20 years, in Shoreditch

Luxury boutique store Browns has opened its first new bricks and mortar store in twenty years in Shoreditch, London. Located at 21 Club Row, just off of Redchurch Street, Browns East is a new augmented retail concept. The new store, located in a former print factory, is said to offer shoppers ‘a gateway into the Browns universe’ and offers the...

20 Oct 2017

Fashion

The best fashion April Fools

From Hunter’s footwear collection for dogs to Selfridges’ naming an actor as its new chief executive, fashion brands and retailers have been embracing April Fools traditions today. Here is a selection of the best ones FashionUnited have spotted – were you fooled by any? Wellington boot brand Hunter had us believing that they were actually...

1 Apr 2015

Fashion

Yasmin Sewell launches Barneys collection

Premium New York department store Barney's has tapped fashion veteran Yasmin Sewell to create a private-label fall capsule collection, based on her own personal style. Known as 'Yasmin Sewell for Barneys New York,' Sewell is also the face of the 18 piece collection. Part of the British fashionindustry since the mid-nineties, the Australian born...

18 Jul 2014

Video

OVO pop-up store at Browns Focus

October's Very Own (OVO), the clothing and lifestyle brand created by artist Drake, is set to launch a pop-up store in British department store Browns Focus, part of the iconic Browns. OVO first began life as a blog and as a way for the artist to connect with his fans and since then has grown into a lifestyle brand that represents Drake' s own...

21 Mar 2014