Browns news and archive

Browns Launches “Fine Jewellery in Motion”: An Immersive Editorial Experience in Mayfair

Browns, the British iconic pioneer of luxury fashion, is proud to host an exclusive and transformative fine jewellery storytelling experience. On 29 January, the Browns Mayfair flagship will host "Fine Jewellery In Motion", an innovative presentation that creates a dialogue between models, stylists and guests. Moving away from the static nature...

FashionPress Release

123V Browns presents ‘The Cult of Winter’, a warm vegan experience

Browns, the iconic luxury fashion retailer, in partnership with Alexis Gauthier’s 123V plant-based concept, introduces ‘The Cult of Winter’, a bespoke dining experience conceptualised exclusively for the upcoming season. ‘The Cult of Winter’ is an invitation for guests to experience warm, delicious vegan cuisine by the Award-winning chef and to...

FashionPress Release

Browns unveils The Parlour, a new beauty retreat in Mayfair

Browns, the iconic luxury fashion retailer, is delighted to announce the launch of The Parlour, a new beauty destination on the top floor of its flagship Mayfair building. The collaboration with renowned beauty provider Suman London introduces a curated and bespoke experience designed to redefine the offering of beauty in the heart of London. In...

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Business

Farfetch could offload Browns as it seeks to raise cash

When Farfetch acquired the London boutique business of Browns in 2015, it marked the onset of a new era for retail, illustrating how digital and physical stores could seamlessly integrate. This move, where a digital platform acquired a high-end fashion business, was a novel proposition, lending Farfetch both gravitas and the potential to be an...

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Fashion |In Pictures

Amiri launches exclusive collection and installation at Browns

Luxury London-based boutique Browns has collaborated with Los Angeles brand Amiri on an exclusive capsule collection and immersive takeover at the entrance of its Brook Street store. The collaboration celebrates music and fashion and includes an exclusive 21-piece capsule collection featuring unisex ready-to-wear pieces and one pair of sneakers,...

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People

Farfetch appoints President of Americas and Browns CEO

Luxury retail group Farfetch has appointed Sindhura Sarikonda as President of Americas and Elizabeth von der Goltz as chief fashion and merchandising officer and chief executive of Browns. In a statement, Farfetch said that Sarikonda, a “seasoned executive and entrepreneur,” would bring her wealth of experience in the technology and e-commerce...

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Retail

Browns closes Shoreditch store to focus on West End flagship

British fashion retailer Browns has closed its Shoreditch store to focus on its flagship in the West End. The store, located at 21 Club Row in a former print factory, was opened in 2017 and was initially designed as a pop-up as part of the luxury retailer’s ‘Nomad’ roaming retail concept. “We were so proud to have had the location far longer...

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Fashion |Interview

Browns buyer: “More is more” when it comes to accessories

Alongside exclusive high fashion, shoes, handbags and accessories are an important driver of the luxury industry. FashionUnited spoke with Hollie Harding, womenswear non-apparel buying manager at Browns about what role the segment plays for the British luxury department store. In the interview Harding talked about the most popular product...

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Fashion

Browns Focus announces Series Two line-up

Luxury boutique retailer Browns has unveiled the line-up for Series Two of its emerging talent platform, ‘Browns Focus,’ featuring seven design talents including Ahluwalia, Bethany Williams, Feben, Namacheko, Nicholas Daley, Selasi and Wales Bonner. The initiative relaunched last year to celebrate not only new talent but also to highlight Browns...

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Retail|Beauty

Everything you need to know about Browns Beauty

Browns has officially launched beauty on its website and in a dedicated Beauty Pod located within Browns East, following the appointment of Nellie Eden as its creative beauty editor in residence in March. Described as a “holistic and luxury approach” to the beauty category, Browns Beauty features a highly curated selection of skincare, make-up,...

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People|Beauty

Browns appoints Nellie Eden as it prepares expansion into beauty

Luxury fashion retailer Browns has appointed Nellie Eden as its creative beauty editor in residence as it prepares to branch out into beauty later this year. In a statement, Browns said that Eden, creative, writer, editor and founder of the agency Eden Creative, is joining forces with the retailer to bring the brand’s beauty offering to life via...

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Retail

Mayfair and Belgravia see significant retail recovery

As the U.K. emerges from the pandemic, the luxury retail sector is bouncing back and confidence is returning to central London. New data from property developers Grosvenor shows 33 new brands opened their doors in Mayfair and Belgravia in the past twelve months, including beauty brand Barbara Sturm’s UK debut, Browns relocation to Brook Street...