browns news and archive

Browns unveil new Mayfair flagship store

Luxury boutique Browns has unveiled its new “forever home”, Browns Brook Street in the heart of London’s Mayfair, which features a curated world of fashion, fine jewellery, fragrances, food and culture, including a new sustainable restaurant. The reimagined flagship boutique is moving from South Molton Street, where Joan Burstein opened the...

6 Apr 2021

People

Holli Rogers steps down as CEO of Browns

Holli Rogers is stepping down as CEO of Browns. On April 1, Paul Brennan, the company’s chief operating officer, will step into the newly created role of managing director where he will oversee day-to-day operations at the multi-brand company. Rogers will transition to a chair position where she will still have a say in strategic and creative...

19 Mar 2021

Retail

Browns launches Virtual Try On

14th December 2020 - December sees the launch of Virtual Try On for luxury watches at Browns through the Browns Fashion mobile app. Developed with Farfetch using their open innovation approach, the unique feature allows app users, through AR technology, to experience a selection of the renowned fine watch offering and has been adapted to best...

5 Feb 2021

People

Graduate Fashion Foundation names 10 new global ambassadors

Graduate Fashion Foundation, the charitable organisation that champions and supports graduates and undergraduate students, has named 10 new global ambassadors to “support the next generation of talent”. The new ambassadors join the charity behind Graduate Fashion Week this month and include fashion designers, international buyers, sustainability...

30 Oct 2020

Fashion

British Fashion Council launches Covid Crisis Fund

The pressure facing both emerging designers and established brands throughout the coronavirus epidemic will long leave an unforgettable, if not unmanageable impact. As news of struggling high streets and small companies succumbing to economic pressures unfolds, there is no doubt the fashion industry is one of the hardest to be hit, with supply...

27 Mar 2020

Podcast

Browns CEO on instore technology

Technology instore can only work when you focus on the customer experience. Browns Fashion CEO Holli Rogers talks about experimenting with new technology and Farfetch's Store of the Future strategy for two years now. Listen to this conversation about augmented retail and sustainability recorded as part of the Innovators podcasts hosted by Liz...

5 Nov 2019

Retail

Browns to open temporary store in Berlin

Fashion emporium Browns is taking over an abandoned supermarket in Berlin for a three-day retail concept this November. In its third incarnation of Browns Nomad, an initiative to merge the digital and physical world via unique pop-up stores, its Berlin outpost will host a series of experiences and partnerships across fashion, art and music....

4 Oct 2019

Retail

Browns launches fashion app

Browns has launched a fashion app, with the aim of putting “style staples and next-generation favourites” at their customer's fingertips. The Browns Fashion app will feature more than 500 new products each week from brands including Bottega Veneta, Prada and Gucci, alongside “exclusive drops” and capsule collections from new designers, which...

1 Oct 2019

Retail

Browns introduces women’s activewear category

Luxury retailer Browns is diving into the athleisure and sportswear apparel as it adds women’s activewear into its line of offerings, according to Fashion Network. The brand launched its new Women’s Activewear on July 16 with 33 new brands, along with three exclusive styles from the brand MISBHV. Offerings include labels such as Adam Selman...

16 Jul 2019

Retail

Browns to relocate London flagship

To mark its 50th anniversary next year, luxury retailer Browns has announced it will be relocating its flagship from South Molton Street, in London's West End, to a new space just around the corner at 39 Brook Street. Browns said its new four-floor store will be a space “where customer experience is paramount and technology and the power of...

4 Jun 2019

Fashion

Browns supports BFC’s NewGen initiative

The British Fashion Council has announced that British retailer Browns will be sponsoring its NewGen initiative, which offers emerging designers financial support, showcasing opportunities and mentoring. Holli Rogers, chief executive of Browns said in a statement: “We are thrilled to be partnering with the BFC on NewGen and upholding the Browns...

4 Dec 2018

Fashion

Browns trials in-store fashion rental service

London-based retailer Browns Fashion has partnered with New York-based Armarium, a company that rents evening gowns and luxury fashion, to trial an in-store rental service. Rather than discounting end of season collections, Browns is trialing a selection of designer wear that can be rented for occasions. The draw of renting a catwalk gown or...

26 Jun 2018