Bugatti Holding Brinkmann GmbH & Co. KG news and archive

bugatti opens Zurich Airport pop-up for 'Forte dei Marmi' collection

bugatti has opened an exclusive pop-up store at Zurich Airport, giving international travellers early access to its new 'Forte dei Marmi' capsule collection ahead of the line's worldwide retail launch next year. The store is part of the Herford-based company's continued push to grow its international presence. The pop-up covers around 20 square...

Fashion Partner Content

300 guests, sunset fashion show, David Puentez and fireworks: bugatti presents Spring/Summer 2027 in Forte dei Marmi

As part of, Pitti Immagine Uomo in Florence (June 16–19, 2026), the world's leading menswear trade fair, the German fashion brand bugatti made a remarkable statement: for the first time, the company took over the renowned Bagno Angelo in Forte dei Marmi, Italy, transforming the exclusive beach venue into the stage for the presentation of its...

Fashion |Interview Partner Content

‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum

A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...