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Fashion

Puma launches sustainable yoga collection with Cara Delevingne

Sportswear brand Puma has teamed up with model Cara Delevingne on a yoga collection made with more sustainable materials. The ‘Exhale’ yoga collection features tops, tights and jackets, all made with sustainable materials such as recycled or certified cotton and polyester. The move is part of Puma’s pledge to make nine out of ten products with...

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Fashion Featured

Fashion films: the next step in brand story-telling?

The fashion industry produces hundreds of short films each year featuring the latest collections and although the majority these shorts are little more than glorified advertisements, there are a number of labels who are using the medium to take their story-telling to the next level. A cleverly thought out advertisement campaign centered around...

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