Centra news and archive

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

BusinessPress Release

The growing conscience of the fashion-conscious

Sustainability and authenticity have in a few short years moved from being a conversation to becoming key considerations in the purchase decision for UK fashion shoppers. Brands will need to meet their needs without raising costs dramatically, says Martin Jensen, CEO and Co-Founder of Centra. 10 years ago sustainability was little more than a...

BusinessPress Release

The growing conscience of the fashion-conscious: Sustainability and authenticity become key considerations for UK fashion shoppers

UK consumers are increasingly rating sustainability and brand authenticity as key consideration factors in their fashion buying decisions, the latest research from Centra, the headless commerce platform for fashion and lifestyle brands, reveals. Original research of over 2,000 UK shoppers in Centra’s latest report How your brand can capture its...

BusinessPartner Content

How Stronger grew from a local print shop to a tech-enabled, DTC-powerhouse

STRONGER is one of the brightest shining stars on the European DTC-scene. Growing fast since day one while being profitable. Starting out by printing patterns on t‑shirts in a small shop in Stockholm, Co‑founders Juri, Joel and Henrik quickly identified a new opportunity for a DTC business. The T‑shirt printing business had taught them how to...

BusinessPartner Content

Centra and FashionUnited partner up to offer brands a wider reach to wholesale buyers

In response to the pandemic, Centra and FashionUnited have partnered up to extend reach from Centra’s private digital Showroom onto the FashionUnited Global B2B Marketplace. At the backbone of the partnership lies a solid API- integration that allows Centra’s clients to showcase their collections to 40.000 wholesale buyers in the FashionUnited...

BusinessPartner Content

The “Direct-to-Retail” approach – Why leading brands are implementing the same strategies for wholesale as DTC

The reality of being a brand has changed dramatically in recent years. With the help of new technology from Centra, brands have been able to re-imagine the sales process. Driving global sales directly to consumers through their own digital channels has opened up a new world of opportunities – as well as a solid new revenue stream. The...

Fashion Partner Content

Swedish luxury shirtmaker Eton sets sights on the future – launches digital showroom

To digitalize and elevate the buying experience for its wholesale customers, Eton has partnered up with wholesale e-commerce platform Centra to launch a completely digital showroom. The new showroom is designed to give all partners access to upcoming collections and enable quick and easy buying, regardless of location. Created to be as inspiring...