Covent Garden news and archive

Salomon to open first UK stores in London

French sports brand Salomon is set to make its UK retail debut in London, where it has already opened a store in Covent Garden and is planning to open an additional store in Soho on November 14. Located at 125 Long Acre, the 3,628 square foot space at The Yards, Covent Garden is designed to showcase the full scope of Salomon’s offering,...

Retail|In Pictures

Strathberry relocates and upsizes Covent Garden store

Edinburgh-based luxury leather goods brand Strathberry has relocated and upsized its Covent Garden store in London. Strathberry has doubled the size of its Covent Garden Market Building boutique to a 1,200 square foot unit, meaning it is now the biggest store for the brand, which also operates three standalone stores in the UK. The move is to...

Retail

Whistles to open new retail concept in Covent Garden

London-based premium womenswear retailer Whistles, part of TFG London, will open a new store concept for the brand in Covent Garden in September. The 3,669 square foot flagship store at 117 Long Acre in London’s Covent Garden will span two floors and showcase a new retail concept, characterised by its “signature contemporary design with a...

Retail|Beauty

Elemis opens first standalone store in the UK

Beauty brand Elemis has opened its first UK store in Covent Garden’s Seven Dials to showcase its spa heritage and 360-degree approach to skin wellness. The 1,000 square foot store, located at 23 Monmouth Street, has been designed to bring Elemis’ “feel-good skincare" to life and offers customers an immersive environment with interactive features...

Retail|Beauty

Simple to open first-ever UK consumer pop-up

British skincare brand Simple is opening its first-ever UK consumer pop-up from June 28 to 30 in London, in partnership with Superdrug. ‘The Power Of Simple Experience’ pop-up will be located at The Stables in Covent Garden, and promises to be “a one-off experience that truly puts the power of transformative skincare firmly back into your hands”...

Retail

Peak Performance to open first UK store in London

Scandinavian outdoor brand Peak Performance, owned by Amer Sports, has confirmed it will open its first-ever store in the UK later this year as part of its global expansion plans. Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoorwear...

Retail

Alo Yoga continues UK expansion

Californian-born premium athleisure brand Alo Yoga is continuing its UK expansion with a new store set to open later this year in Seven Dials in London. The 5,000 square foot store on the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood, will mark the brand’s second store in the UK, adding to...

Retail|In Pictures

Arc’teryx's newest UK flagship focuses on circularity services

Canadian high-performance outdoorwear brand Arc’teryx places circularity front and centre in its newly opening UK flagship in Covent Garden. The relocated and upsized flagship, located at 41-42 King Street, marks the brand’s biggest store in Europe, spanning 8,000 square feet. It offers Arc’teryx’s range of technical gear, footwear, and...

Retail

Lululemon to relocate and upsize in Covent Garden

Canadian athletic apparel brand Lululemon has announced it is relocating its Covent Garden store to a new, larger retail unit within The Yards development. Set to open in summer 2024, Lululemon has secured a prominent 8,364 square foot corner unit on Long Acre, which will mark a 130 percent upsize from its current store. The store will house the...

Retail

Axel Arigato to open second London store

Swedish sneaker and fashion brand Axel Arigato will open its second London store in Covent Garden later this year, landlord Shaftesbury Capital has announced. Axel Arigato has secured a 2,500-square-foot retail unit on Earlham Street in Seven Dials. The store will be designed in line with its retail spaces across Europe as “an inviting and open...

Retail

Missoma opens first-ever permanent London store

Jewellery brand Missoma has opened its first-ever permanent store in London’s Covent Garden, following the success of its pop-up in the area. The flagship store at 46 Monmouth Street has been designed to offer consumers an immersive experience into the brand, inviting shoppers to try on the jewellery pieces and receive advice from its in-house...

Retail|Beauty

Creed opens new flagship in Covent Garden

Luxury perfumier Creed has opened its latest flagship store in Covent Garden, London, unveiling a new store design and its third standalone boutique in the UK. Situated on 14 King Street, the new 365 square-foot store from the luxury perfume house showcases its most extensive product range yet, including rare exclusives, alongside a welcoming...