Covent Garden news and archive

Eyewear brand SunGod opens its first UK store

British performance eyewear brand SunGod has opened its first-ever UK retail store in London’s Covent Garden. The 928 square foot store, located on Henrietta Street, will showcase the challenger brand's award-winning range of carbon-neutral performance eyewear, as well as act as space for the brand’s community to come together, through athlete...

BusinessMember

Shaftesbury Capital sells stake of Covent Garden to Norwegian sovereign

Landlord Shaftesbury Capital has agreed to sell a 25 percent non-controlling interest in London shopping estate Covent Garden to Norges Bank Investment Management (NBIM), the Norwegian sovereign wealth fund. The transaction is valued at 2.7 billion pounds, aligning with an independent valuation dated December 31, 2024, with gross cash proceeds...

Retail

Dolce&Gabbana opens first store dedicated to beauty and accessories in London

Italian fashion brand Dolce&Gabbana has unveiled its first-ever store dedicated to beauty and accessories in London’s Covent Garden shopping district. The shop, located in the area’s Market Building, offers a selection of cosmetics and signature fragrance collections, as well as a make-up consultation service. These sit alongside a curation of...

Retail|Beauty

Bloom Perfumery triples Covent Garden presence

London independent perfume retailer Bloom Perfumery has relocated within Covent Garden, opening a larger store within The Yards due to the brand’s “significant growth and popularity”. Bloom Perfumery has relocated from Langley Court to 4 Slingsby Place, tripling the size of its previous store to accommodate "the influx of visitors the store...

Retail|Beauty

Charlotte Tilbury to “significantly” upsize Covent Garden store

Beauty brand Charlotte Tilbury has confirmed it will “significantly” upsize its flagship store in Covent Garden, London, following what it calls “stellar success” at the location. In a statement, Charlotte Tilbury said it would be relocating from its neighbourhood boutique to a larger, more prominent anchor unit on the corner of the Royal Opera...

Retail

Salomon to open first UK stores in London

French sports brand Salomon is set to make its UK retail debut in London, where it has already opened a store in Covent Garden and is planning to open an additional store in Soho on November 14. Located at 125 Long Acre, the 3,628 square foot space at The Yards, Covent Garden is designed to showcase the full scope of Salomon’s offering,...

Retail|In Pictures

Strathberry relocates and upsizes Covent Garden store

Edinburgh-based luxury leather goods brand Strathberry has relocated and upsized its Covent Garden store in London. Strathberry has doubled the size of its Covent Garden Market Building boutique to a 1,200 square foot unit, meaning it is now the biggest store for the brand, which also operates three standalone stores in the UK. The move is to...

Retail

Whistles to open new retail concept in Covent Garden

London-based premium womenswear retailer Whistles, part of TFG London, will open a new store concept for the brand in Covent Garden in September. The 3,669 square foot flagship store at 117 Long Acre in London’s Covent Garden will span two floors and showcase a new retail concept, characterised by its “signature contemporary design with a...

Retail|Beauty

Elemis opens first standalone store in the UK

Beauty brand Elemis has opened its first UK store in Covent Garden’s Seven Dials to showcase its spa heritage and 360-degree approach to skin wellness. The 1,000 square foot store, located at 23 Monmouth Street, has been designed to bring Elemis’ “feel-good skincare" to life and offers customers an immersive environment with interactive features...

Retail|Beauty

Simple to open first-ever UK consumer pop-up

British skincare brand Simple is opening its first-ever UK consumer pop-up from June 28 to 30 in London, in partnership with Superdrug. ‘The Power Of Simple Experience’ pop-up will be located at The Stables in Covent Garden, and promises to be “a one-off experience that truly puts the power of transformative skincare firmly back into your hands”...

Retail

Peak Performance to open first UK store in London

Scandinavian outdoor brand Peak Performance, owned by Amer Sports, has confirmed it will open its first-ever store in the UK later this year as part of its global expansion plans. Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoorwear...

Retail

Alo Yoga continues UK expansion

Californian-born premium athleisure brand Alo Yoga is continuing its UK expansion with a new store set to open later this year in Seven Dials in London. The 5,000 square foot store on the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood, will mark the brand’s second store in the UK, adding to...