Cruise Collection news and archive

Cruise show: Chanel selects Biarritz

Chanel has opted for a local setting over the far-flung destinations often favoured by luxury brands for cruise presentations. Biarritz will host the show for its resort 2026/27 collection on April 28, 2026. This location holds significant historical importance for the house. New cruise collection in Biarritz marks historical return Bruno...

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Dior to show its 2026 Cruise collection in Rome

A downturn in consumer spending has seen luxury houses strategically reimagining cruise collections not just as seasonal showcases, but as commercial conduits to engage new markets and diversify their global clientele footprint. Dior's latest announcement—a cruise 2026 show set in Rome next May—shows how luxury brands are transforming these...

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Gucci to show Cruise collection in Florence, signalling return to roots

Gucci's decision to stage its next cruise collection in Florence marks a symbolic return to its roots, coming at a crucial juncture for the Italian luxury house as it navigates a period of strategic transformation and management upheaval. Strategic shift amid market challenges The announcement arrives on the eve of parent company Kering's...

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Louis Vuitton braves rain on its Italian island paradise

Stresa, Italy - Louis Vuitton valiantly battled pounding rain on an Italian island paradise while presenting its cruise collection Wednesday night, the weather sending celebrity guests underneath umbrellas and dampening a hairdo or two. But when you're the flagship brand within the powerhouse LVMH portfolio, with a guest list that includes...

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Louis Vuitton to show cruise collection in Isola Bella

Remember when designers signed a pledge to make fashion shows simpler? To lessen the environmental impact and curb C02 emissions? To reduce unnecessary travel, high expenditure and do away with over the top production? Well, that pledge was signed by only a select few brands at the height of the pandemic, and it seems to be a sentiment of...

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Chanel Cruise collection inspired by Jean Cocteau

Chanel this week unveiled its annual cruise collection via a show instead of digital film. The location was the Carrières de Lumières in the South of France, the setting of the 1959 Jean Cocteau film Testament of Orpheus, which in context provided both a backdrop and inspiration for the collection. “Because Gabrielle Chanel was close to Cocteau,...

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Why Resort collections are significant to fashion

BACKGROUND In the past fortnight a plethora of fashion shows by luxury brands have been broadcast around the globe. While there is no official fashion week calendar at this time of year in any of the major four runway capitals, it is the season of Resort 2020, aka Cruise, which largely takes place in May and June. Christian Dior debuted its...

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Chanel presents 'Cruise' replica along Bangkok's river

Chanel on Wednesday staged a replica of its Cruise 2018-2019 collection along Bangkok's Chao Phraya river, the first ever showing for the French fashion house in the Thai capital. Debuted in Paris in May, the show featured a massive ocean liner that was installed in the Grand Palais as a backdrop to designer Karl Lagerfeld's nautical-inspired...

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Gucci to host Cruise 2019 show at ancient site of Alyscamps

London - Gucci has secured yet another historical venue to serve as the backdrop for its Cruise 2019 fashion show, namely the ancient site of Les Alyscamps, in France. Gucci’s Cruise 2019 collection presentation, set to take place on May 30, 2018, will take place at the Unesco World Heritage site, which is home to one of the world’s Mose...

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The Resort/Cruise 2018 collections shows you can't miss

Rio de Janeiro, Seoul or Cuba – designers of major luxury fashion houses always find new, spectacular or exotic settings for the presentations of their resort or cruise collections. Usually taking place in May, these collections act as an interim season between the fall and spring collections, and are aimed at the jet-setters taking a break to...

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Dior takes Parisian style to Britain's countryside

Dior staged a catwalk show of its "Cruise collection" at the majestic Blenheim Palace in the Oxfordshire countryside Tuesday, in a lavish event reflecting the growing importance of between-seasons collections. The fashion event at the 18th century stately home, the birthplace of Britain's wartime prime minister Winston Churchill, was a nod to...

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In picture: Louis Vuitton cruise collection show in Rio de Janeiro

Louis Vuitton creative director Nicolas Ghesquière showed his Cruise collection 2017 in Rio de Janeiro, Brasil. The show took place on Saturday May 28 in the Museum of Contemporary art (MAC) of Niterói. “Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience,” said Ghesquire. Ghesquière seems...