Cubitts news and archive

Cubitts to open first international store in New York City

London-based eyewear maker and retailer Cubitts is opening its first permanent retail store outside the UK in its 10-year history later this month in New York City. The opening of its first international store will mark the brand’s 17th, adding to its 11 stores in London, alongside its Edinburgh, Leeds, Brighton and Cambridge stores across the...

Fashion

Cubitts launches new frame collections using facial analysis

British spectacle maker Cubitts has launched three new frame collections that it states will support “unique facial characteristics” and will fit 90 percent of face shapes. The new collections were developed using facial analysis from over 4,000 participants to “better understand the quirks and eccentricities that make each of us different”....

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Fashion

Cubitts and Spoke create shorts built to clean spectacles

British eyewear maker Cubitts has teamed up with custom-fit menswear brand Spoke on an exclusive collection of shorts, purpose-built to clean spectacles. Launching on July 6, the new ‘Friday’ shorts crafted in lightweight Italian stretch cotton have been fitted with a microfibre pocket lining for lens cleaning, which features a distinct wave...

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Fashion

Cubitts launches app to revolutionise how to buy glasses

Independent spectacle maker Cubitts has launched a new app in beta powered by its Heru technology to help consumers buy glasses that fit by scanning wearers faces. Described as an exciting and revolutionary way to buy glasses, Heru solves the number one problem for spectacle wearers - finding frames that fit your unique face, explains Cubitts in...

Retail

Cubitts opens new store in Cambridge

Spectacle makers Cubitts has opened its second store outside of London in Cambridge. The store, located at 18 Trinity Street in Cambridge, is housed in a Grade II listed 18th-century building and has been remodelled to celebrate art and culture in Cambridge over the past century. The design takes inspiration from the understated aesthetic of...

Fashion

Cubitts unveils collaboration with G . F Smith

Spectacle maker Cubitts has collaborated with G . F Smith, the finest paper company, on a limited sunglasses collection, inspired by ‘The World’s Favourite Colour’ - Marrs Green. The limited run of handmade ‘Eastcastle’ frames, made from bespoke acetate, pays homage to the street, home to G . F Smith’s show space, and is available in three...

FashionPress Release

CUBITTS x G . F SMITH UNVEIL NEW COLLABORATION

Modern spectacle maker Cubitts has collaborated with G . F Smith on a limited sunglass collection, inspired by ‘The World’s Favourite Colour’ project. The exclusive collaboration brings together two brands with a considered view on the world through impeccable design. G . F Smith conducted the most ambitious study into our relationship with...