The transformation of David and Victoria Beckham from sports and pop culture icons into global business powerhouses reached new milestones in 2024, with significant financial returns validating their strategic brand diversification. DRJB Holdings, the company behind David Beckham's commercial ventures, distributed 124m dollars in dividends,...
30 Dec 2024
First half net sales at Safilo Group of 532 million euros, declined 2.4 percent at constant exchange and 3.3 percent at current exchange rates reflecting a sales reduction resulting from the exit of Jimmy Choo, which offset a slight growth by the rest of the portfolio. The company further said that adjusted operating result amounted to 37.6...
5 Aug 2024
Health sciences company Prenetics has announced that former international footballer, entrepreneur and philanthropist David Beckham has become a strategic investor in the business. The company said in a statement that Prenetics and Beckham will become co-founding partners of a new health and wellness brand, IM8, which will focus on cutting-edge...
15 Jul 2024
Former footballer David Beckham and eyewear specialist Safilo SPA have opened a pop-up in Selfridges as part of the department store’s ‘Sportopia,’ summer of sports. The Eyewear by David Beckham pop-up is open until September 13. It showcases the brand’s summer collection and five key autumn/winter 2024 sun styles chosen for perfectly...
8 Jul 2024
AliExpress, the online retail platform owned by Chinese technology giant Alibaba, has named David Beckham its global ambassador and star of its UEFA Euro 2024 campaign. The appointment follows the news in March that AliExpress had agreed to become the first exclusive global e-commerce partner of the football tournament after signing a deal with...
29 May 2024
David Beckham and Hugo Boss AG have entered into a multi-year partnership which will see Beckham design for the German fashion company’s flagship brand Boss. Under the agreement capsule and seasonal collections reflecting Beckham’s style would be overseen by the former football player and retail within the price range between Boss Camel and Boss...
16 May 2024
Safilo Group, the Italian eyewear giant, has entered a perpetual license agreement with Authentic Brands Group for David Beckham Eyewear, replacing the previous contract set to expire in 2030. Under this new deal, Safilo will retain control over the entire value chain, from design to global distribution, with David Beckham leading the creative...
2 May 2024
Closely following the announcement of its partnership with New Guards Group, Authentic Brands Group (ABG) has revealed another big name set to join its portfolio: David Beckham. The global brand development company has announced it will be entering into a strategic partnership with the footballer-turned-entrepreneur “to build the future of the...
25 Feb 2022
A deal between David Beckham and Authentic Brands Group (ABG) is reportedly underway, with Beckham considering the sale of around half of his management business, DB Ventures, to the branding company. According to a report by The Mail on Sunday, the deal could see the former England captain receive an investment of approximately 200 million...
3 Jan 2022
Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses. Safilo said that he first David Beckham eyewear collection will launch in January 2020. “Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a...
14 May 2019
The British Fashion Council has teamed up with Adidas Originals and David Beckham to launch a new creative partnership called Makerlab Presents: Here to Create. The initiative sees Beckham uniting his long standing partnership with Adidas Originals, with his role as Ambassadorial President at the BFC to drive new generation engagement within the...
10 Dec 2018
The British Fashion Council is looking to strengthen its ties with China through a new China Partnership Strategy, which will include creating a network of partners across investment, licensing, manufacturing, property, communications and retail in the region to support British fashion designers. Launched in Shanghai by the BFC’s ambassadorial...
25 Sept 2018