Debenhams Group news and archive

Nasty Gal to launch via Amazon as Debenhams doubles down on US expansion

Debenhams Group is accelerating its expansion in the US through the launch of Nasty Gal on the Amazon Fashion platform. With the collaboration, the US label will offer 172 items to local Amazon customers, with new stock to launch monthly. The launch intends to provide US customers with more direct access to Nasty Gal goods, further emphasised by...

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Debenhams Group shuffles boardroom

Fast fashion conglomerate Debenhams Group – formerly Boohoo Group – has named Tom Handley as a new member of the board. Handley, who becomes an independent non-executive director for the group, will take up his position immediately. He will also sit on the Audit and Risk, Remuneration and Nomination Committees. Handley’s appointment comes as...

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Three giants, three strategies: Evolving retail strategies among the UK’s top players

While many may have spent the summer relaxing, the UK’s leading fashion groups used the period to evolve their strategies, focusing on efficiency, growth and digital transformation. Here is an intricate look at how Frasers Group, Next and Debenhams Group spent the holidays. Frasers Group: Elevation and efficiency Frasers Group, the parent...

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Debenhams places 1,200 jobs at risk in proposed closure of Burnley warehouse

Debenhams Group – formerly Boohoo Group – is potentially putting 1,200 jobs at risk as it proposes plans to close its distribution site in Burnley, Lancashire, move forward. The fast fashion group said it intends to “gradually transfer” its online distributions centre operations to Sheffield, according to Business Live. This would follow the...

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Debenhams trims losses as transformation gathers pace; PLT sale on the table

Amid an ongoing, company-wide transformation plan, much of which relies on transitioning to a marketplace model, Debenhams Group – formerly Boohoo Group – has seen a marginal improvement in performance for the full-year to February 28, 2025, despite overall sales softening. The company reported an adjusted EBITDA of 41.6 million pounds, with an...

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Debenhams Group to back Revolution Beauty fundraise

Debenhams Group – formerly Boohoo Group – has said it intends to support Revolution Beauty’s proposed 15 million pound fundraise and plans to subscribe for shares proportionate to its entitlement. The fashion group, which holds 27.03 percent of Revolution’s issued share capital, also announced it was in discussions with the beauty brand to...

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Retail

Debenhams Group launches AI Skills Academy to build “future-ready workforce”

Debenhams Group, formerly known as Boohoo Group before a rebrand earlier this year, is looking to fast-track its AI capabilities across its brands, including Debenhams, PrettyLittleThing, Boohoo, BoohooMan and Karen Millen, by launching an AI Skills Academy for its employees. In a statement, Debenhams said the AI Skills Academy, in partnership...

Fashion

Debenhams Group taps Pinterest for brand awareness campaign

Debenhams Group – formerly Boohoo Group – has turned to image-centric social media platform Pinterest for a new marketing strategy aimed at building brand awareness and boosting customer growth. In what is said to be the first Pinterest campaign launched by a “group brand” in the UK, Debenhams will work with the platform on repositioning the...

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Debenhams Group addresses speculation over debt facility

Debenhams Group – formerly Boohoo Group – has addressed speculation regarding a possible new debt facility, clarifying the nature of its financial plans. In a regulatory filing, the retailer confirmed that it has in place an existing 125 million pound revolving credit facility which does not expire until October 2026. Debenhams further stated...

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The business behind BoohooMan’s Brand Locker marketplace

BoohooMan has entered the marketplace arena with the launch of Brand Locker, a new online platform featuring products from over 560 third-party brands across categories such as menswear, activewear, accessories, and resale luxury. The move reflects a wider transition toward a platform-driven retail model, while corresponding to broader trends in...

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Debenhams Group partners with Mangopay to power marketplace growth

Debenhams Group, which includes retail brands Debenhams, PrettyLittleThing, Boohoo, BoohooMan, and Karen Millen, has signed a multi-year partnership deal with Mangopay’s wallet infrastructure to support the next phase of its marketplace growth. The partnership will debut on Debenhams, which operates a marketplace with more than 15,000 brands, as...

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Debenhams Group signs agreement with AWS to scale up adoption of AI tools and drive growth

Debenhams Group, parent company of brands such as Karen Millen, PrettyLittleThing, Boohoo, and department store chain Debenhams, has signed a new multi-year partnership with cloud provider Amazon Web Services (AWS) to accelerate its adoption of AI-driven tools. Through the new agreement, Debenhams Group will use generative AI to streamline its...