Decathlon news and archive

Decathlon takes over outdoor outfitter Bergfreunde

The French sporting goods retailer Decathlon is expanding its portfolio to include the German e-commerce specialist Bergfreunde GmbH. On Monday, the Kirchentellinsfurt-based outdoor outfitter announced that Decathlon had already signed a corresponding purchase agreement with the previous Bergfreunde owner Backcountry on 24 November. Financial...

Business

Decathlon appoints new CMO

Decathlon has appointed Raphaël Goumain as its new chief marketing officer, as announced through Goumain's LinkedIn. When Goumain was given the opportunity to work at Decathlon, he didn't hesitate for a moment, he wrote. Goumain has now been in the role of CMO for about four weeks. In a statement on his Linkedin, Goumain said: “For those who...

People

Decathlon appoints CEO for Central, Eastern, and Southeastern Europe (CESEE)

Decathlon has promoted André Weinert to the role of CEO for Central, Eastern, and Southeastern Europe (CESEE). Weinert is a Decathlon veteran, joining the sportswear giant in 2003 and working his way up the ranks before becoming the CEO of Decathlon Germany in September 2019. He was credited with leading the German business through the pandemic,...

BusinessFeatured

Decathlon, the financial implications of its Transition Plan

Decathlon, the French sports and leisure multinational retailer, is carrying out an in-depth overhaul of its operations. Its ambitious ‘Transition Plan’ aims to ensure a "more profitable, more digital, more environmental" approach. The Group has significantly revised its positioning by streamlining its product portfolio. It plans to remove...

Fashion Featured

How Decathlon aims to scale the mountain of sustainability

In 2022, 23 percent of the company's own products met at least one of the criteria and were given the Ecodesign label. The remaining product range needs to be redeveloped for it to carry the label. However, this is not always possible, which means that the developers have to create an alternative product. A rocky road for alternative materials...

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Business

H&M, Inditex and Mango among retailers establishing textile waste association

Decathlon, H&M, Ikea, Inditex, Kiabi, Mango and Tendam have partnered to create the Association for Textile Waste Management, with the aim of managing clothing and footwear waste generated in the Spanish market. Through association with the Collective System of Extended Producer Responsibility (SCRAP) legislation, the group wants to boost...

Business

H&M and Decathlon to adapt sustainability claims following report by Dutch watchdog

H&M and Decathlon are set to adjust or take down certain sustainability claims on their clothing and websites after a report by the Netherlands Authority for Consumers and Markets (ACM) said their use of such claims was “unclear”. The two chains have pledged to inform consumers more clearly in order to minimise the risk of misleading practices,...

Business

Zalando and Decathlon join in backing footwear recycling programme

Zalando and Decathlon have linked with Groupe Eram, and Revalorem to back the launch of a programme to recycle the soles of shoes at the French technology centre, Cetia. The group, together with France’s Nouvelle-Aquitaine region, are investing one million euros to help accelerate the creation of the programme, which is also open to other brands...

BusinessFeatured

Companies graded on Ukraine response by Yale researchers

Western companies have faced many pressures to take a stance since the Russian invasion of Ukraine began in February. One such pressure has come from the existence of a now viral list, compiled by researchers at the Yale School of Management in Connecticut, which tracks the status of companies’ operations in Russia using public sources such as...

RetailFeatured

Decathlon pauses operations in Russia after a month of war

Despite a month’s worth of pressure, French sportswear retailer Decathlon only just halted operations in Russia this week, citing challenging supply conditions due to international sanctions over the war in Ukraine. The company, which is the largest sporting goods retailer in the world, is owned by the billionaire French retail moguls, the...

PeopleFeatured

Decathlon taps IKEA digital chief as new CEO

French sporting retail group Decathlon has named Barbara Martin Coppola as its new CEO, effective mid-March. Coppola is a French and Spanish binational with over 22 years of experience at some of the world’s biggest digital and tech businesses, having held senior positions at the likes of Google, YouTube and Samsung. She joins from Swedish...