Decathlon news and archive

John Lewis, Decathlon and Tapestry join Ellen MacArthur’s Fashion ReModel project

A number of established brands and fashion groups have joined in the second cohort of the Ellen MacArthur Foundation’s The Fashion ReModel project. Among the new names are sportswear retailer Decathlon, British department store John Lewis and US luxury group Tapestry. Secondhand marketplace Ebay and Colombia textile manufacturer Crystal S.A.S...

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H&M, Zalando, Zara, leaders in cross-border fashion e-commerce in Europe

H&M, Zalando, Zara and Decathlon are among the most successful companies in terms of cross-border e-commerce in Europe, according to a recent report by Cross-Border Commerce Europe. FashionUnited takes a look. The specialist company revealed its latest annual ranking of the top 500 European cross-border online shops in the seventh edition of its...

Retail

Myprotein’s clothing line launches in Decathlon stores in the UK

MP Activewear, the clothing line from sports nutrition brand Myprotein, part of e-commerce group THG Plc, is launching in Decathlon stores across the UK. The partnership marks the first clothing partnership between Myprotein and a major retailer and MP Activewear’s first move into physical retail, with the e-commerce group adding that further...

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Decathlon Group achieves 16.2 billion dollars urnover in 2024

Decathlon Group realised revenue growth in fiscal year 2024. The French sporting goods retailer critically examined its expenditures that year, limiting the impact of cost inflation. Optimising operational costs remains a priority for the coming fiscal year to support long-term growth, according to the filed annual report. Decathlon operates in...

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Javier López appointed new CEO of Decathlon

Sportswear multinational Decathlon has restructured its leadership, appointing Spaniard Javier López as the company's new CEO. This appointment follows Julien Leclercq's naming as Chairman of the Decathlon Group last February. With a 26-year trajectory within the sportswear company, Javier López has held the position of Global Chief Value Chain...

Fashion

Decathlon officially starts making fashion

It may not seem like it, but it's a first. After a discreet test period in 2024, retailer Decathlon is stepping out of its comfort zone and launching a clothing line officially intended for everyday wear, rather than sports. A collection for men, women, and unisex that alternates sweatshirts, t-shirts, zip-up jackets, and leggings. Decathlon...

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Decathlon distributes one billion euros to its shareholders as labor tensions grow

The Mulliez Family Association (AFM) has announced the distribution of one billion euros among its shareholders as remuneration for 2024. “Unacceptable,” declared the CFDT (Confédération Française Démocratique du Travail, or in English, French Democratic Confederation of Labour), which has called for a strike on Saturday 7 December 2024. “One...

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Decathlon: One billion euros for shareholders and a threat of strike

The Mulliez Family Association (AFM) has announced the payment of one billion euros to shareholders as 2024 remuneration. "Unacceptable", considers the CFDT Décathlon, which is calling for a strike on Saturday, December 7, 2024. "A billion euros for shareholders and nothing for employees when the vast majority of them only receive the minimum...

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Decathlon signs a partnership with Unspun and invests in 3D weaving

Decathlon Pulse, the sportswear brand's investment company, is investing in Unspun, a US fashion-tech company specialising in 3D weaving. This new partnership includes an investment and a multi-year purchase agreement until 2030. Its signing comes after the recent closing of Unspun's Series B fundraising, which amounted to 32 million dollars. “...

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Decathlon to invest 100 million euros in the Indian market

Sports brand Decathlon is focusing on the Indian market and is planning an investment of 100 million euros. The information, revealed by Reuters, specifies an expansion plan that will be developed over the next five years. India, one of the key markets of the French company, will thus welcome 80 more Decathlon stores, up from the 110 locations...

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2024 Olympics: Decathlon transforms its Olympic partnership into commercial success

Decathlon has associated its name with the most important sporting event of the year by designing the volunteers' kit for the Paris Olympic Games and the outfit worn by the torchbearers at the opening ceremony. The company's partnership with the 2024 Olympics has also boosted its sales figures. According to Bastien Grandgeorge, managing director...

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Decathlon launches new subsidiary to expand global footprint

Sports and equipment retailer Decathlon is launching a new fully-owned subsidiary dedicated to expanding its global footprint and driving additional long-term growth. Acting as an independent entity within the group, ‘Decathlon Pulse’ aims to accelerate the retailer’s ambition to “move people through the wonders of sport,” and will invest in...