Decathlon news and archive

Ikea to pilot Decathlon shop-in-shop at Croydon store

Furniture giant Ikea is seeking to expand its range by trialling third-party retailers at its stores. In the UK, its parent company, Ingka Group, has confirmed that Decathlon will be among the brands piloting a shop-in-shop. This spring, the sportswear retailer will be opening a 1,188 square foot standalone unit in Ikea’s Croydon store in...

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Business

Decathlon acquires majority stake in Bikeleasing

Bicycle service provider Bikeleasing is set to get a new owner. On Tuesday, the company announced that Decathlon Pulse SAS, the investment subsidiary of French sporting goods retailer Decathlon, intends to acquire a 65 percent stake in Bikeleasing from the Brockhaus Technologies AG group. Bikeleasing explained that the transaction is still “...

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

Retail

25 new stores in 2026: Decathlon continues German expansion

French sporting goods retailer Decathlon is driving forward its expansion in Germany. Around 25 new stores are set to open next year. Decathlon announced this on the occasion of the opening of its 100th store in Nuremberg city centre. New stores will open in 2026 in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier. The company has...

People

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

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Retail

Decathlon bets on its compact stores and opens a new City store in Paris

The sports retailer Decathlon is strengthening its local strategy by opening its ninth Parisian store. The address is integrated into a Boulanger store, a chain specialising in household appliances and multimedia, occupying an entire floor. Located on Rue de Rennes, in the sixth arrondissement of Paris, the new Decathlon store represents the...

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Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

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Tax loophole: Decathlon expresses concern over potential CIR decrease in France

As the French government addressed the 2026 budget, the subject of tax credit cuts resurfaced within local media. Among these, a potential decrease in the CIR (Crédit d'Impôt Recherche) could significantly impact companies in the fashion and sports sectors, such as French sporting goods retailer Decathlon. Concerned by the issue, Decathlon...

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John Lewis, Decathlon and Tapestry join Ellen MacArthur’s Fashion ReModel project

A number of established brands and fashion groups have joined in the second cohort of the Ellen MacArthur Foundation’s The Fashion ReModel project. Among the new names are sportswear retailer Decathlon, British department store John Lewis and US luxury group Tapestry. Secondhand marketplace Ebay and Colombia textile manufacturer Crystal S.A.S...

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H&M, Zalando, Zara, leaders in cross-border fashion e-commerce in Europe

H&M, Zalando, Zara and Decathlon are among the most successful companies in terms of cross-border e-commerce in Europe, according to a recent report by Cross-Border Commerce Europe. FashionUnited takes a look. The specialist company revealed its latest annual ranking of the top 500 European cross-border online shops in the seventh edition of its...

Retail

Myprotein’s clothing line launches in Decathlon stores in the UK

MP Activewear, the clothing line from sports nutrition brand Myprotein, part of e-commerce group THG Plc, is launching in Decathlon stores across the UK. The partnership marks the first clothing partnership between Myprotein and a major retailer and MP Activewear’s first move into physical retail, with the e-commerce group adding that further...