Decathlon news and archive

Decathlon signs a partnership with Unspun and invests in 3D weaving

Decathlon Pulse, the sportswear brand's investment company, is investing in Unspun, a US fashion-tech company specialising in 3D weaving. This new partnership includes an investment and a multi-year purchase agreement until 2030. Its signing comes after the recent closing of Unspun's Series B fundraising, which amounted to 32 million dollars. “...

Business

Decathlon to invest 100 million euros in the Indian market

Sports brand Decathlon is focusing on the Indian market and is planning an investment of 100 million euros. The information, revealed by Reuters, specifies an expansion plan that will be developed over the next five years. India, one of the key markets of the French company, will thus welcome 80 more Decathlon stores, up from the 110 locations...

Business

2024 Olympics: Decathlon transforms its Olympic partnership into commercial success

Decathlon has associated its name with the most important sporting event of the year by designing the volunteers' kit for the Paris Olympic Games and the outfit worn by the torchbearers at the opening ceremony. The company's partnership with the 2024 Olympics has also boosted its sales figures. According to Bastien Grandgeorge, managing director...

BusinessFeatured

Decathlon launches new subsidiary to expand global footprint

Sports and equipment retailer Decathlon is launching a new fully-owned subsidiary dedicated to expanding its global footprint and driving additional long-term growth. Acting as an independent entity within the group, ‘Decathlon Pulse’ aims to accelerate the retailer’s ambition to “move people through the wonders of sport,” and will invest in...

BusinessFeatured

Hi-Tech Apparel acquires custom-clothing software company Unmade

London-based fashion and sportswear software company Unmade, which enables brands such as New Balance, Decathlon and Ralph Lauren to offer customised clothing on-demand, has been acquired by global garment maker Hi-Tech Apparel. The deal, valuing the company at ten times its revenue, offers Hi-Tech Apparel, the Thailand-based conglomerate and...

Retail |In Pictures Featured

Retail inspiration: The latest store concepts from around the world

Retailers around the world are striving to improve the shopping experience. While one shop may pamper customers in-store with elements such as a lounge area, another could be looking to empower customers by promoting a 'do-it-yourself' motto through technology. Several retailers, such as London-based multi-brand LN-CC, are fighting their way out...

Business

Decathlon develops recyclable swimwear with Resortecs

French sporting goods chain Decathlon has teamed up with the Belgian textile recycling company Resortecs to develop a recyclable swimwear collection. The collection addresses the main problem with recycling swimwear to date, which has been that swimwear fabrics usually have high elastane content, but elastane cannot yet be separated from the...

Decathlon posts revenue growth

In 2023, Decathlon’s revenue increased by 4.4 percent at a constant exchange rate. Adjusted for unfavourable exchange rates and the impact of the closure of the company’s commercial activities in Russia, revenue rose by 1.15 percent to 15.6 billion euros. Digital sales accounted for 17.4 percent of the group’s revenue, up 0.7 point versus 2022....

BusinessFeatured

Spanish trade union CCOO sues Decathlon for violation of the right to freedom of association

The confrontation between the management of the multinational sports company Decathlon in Spain and the Spanish trade union Comisiones Obreras (CCOO) has not eased at all, but rather intensified. On 3 April, the union filed a lawsuit against the sports company for violating the right to freedom of association. Just a few weeks ago, Decathlon was...

Business |Interview Featured

Decathlon's chief digital officer on making 'digitisation the new normal'

Decathlon went back to the drawing board and put a new vision on paper. The French sports fashion retailer wants to develop further as a 'multi-specialist-company' under the motto 'Move People Through The Wonders of Sports'. Part of the new strategy is digitalisation. FashionUnited spoke to chief digital officer Jimena Almendares during a...

Business |Report Featured

Decathlon's transition to a 'multi-specialist company': From logo to store concept

While other sportswear chains face various challenges and sometimes even flounder, Decathlon sees room for growth. The French sports fashion retailer, founded in 1976 by seven sports enthusiasts with the mission to make sport accessible to all, aims to transform from a B-brand into an A-brand. Therefore, Decathlon drafted a transition plan. The...

Business

Decathlon reportedly still doing business in Russia

French sports retail giant Decathlon has sold goods to Russia despite promising not to, an analysis by research firm Disclose showed. This news comes after Decathlon announced in an official statement on 29 March 2022 that "in solidarity with colleagues" in Ukraine and neighbouring countries it would no longer supply Russia. Decathlon also...