DEDICATED news and archive

Dedicated Men's FW22 Collection

DEDICATED’s FW22 collection continues to explore the link between casualwear and outdoor clothing. The design themes are “Nature Night” which is based on the mystic feeling when the moonlight or campfire shines through the forest. Mushrooms, plants and trees with distinct silhouettes as well as the longing for hikes and hanging out with your...

FashionPress Release

Dedicated x Pulp Fiction

Quentin Tarantino’s masterpiece from 1994. A wildly entertaining motion picture of crime, comedy and sudden twists. Some critics say it’s the greatest film ever made. And we couldn't agree more. Our collab includes exciting graphics and epic scenes printed on our organic cotton Tees, sweats and socks. Dedicated Story We started with a clear...

FashionPress Release

DEDICATED AW21 Collection

2021 marks DEDICATEDs 15th year of only using GOTS certified organic cotton. And even though transforming the textile industry takes time, this brand is leading the way. The AW21 collection from DEDICATED is inspired by the 1970’s outdoor movement. Native American patterns mixed with Retro bandana prints. It’s earthy, vibrant, and of course –...

Fashion Partner Content

DEDICATED's swimwear is made of recycled plastic bottles

We are DEDICATED. A sustainable clothing brand from Stockholm and our mission is to change the fashion industry. This summer we will focus on the devastating plastic pollution going on in our oceans. And to get peoples attention we decided to build a big plastic wave on the most popular rooftop bar in Stockholm. (Stockholm under the stars). We...