Dita news and archive

Dita launches limited-edition sunglasses inspired by Elvis Presley & Marilyn Monroe

Luxury eyewear brand Dita has launched not one, but two commemorative sunglasses that celebrate and honor the enduring style legacies of Elvis Presley and Marilyn Monroe. Launched in time for what would have been Elvis Presley's 90th birthday and the late Marilyn's centennial, the frames, the Elvis-inspired Grand-Decade, and the Marilyn MM.100...

Fashion

Dita launches new customization collection and experience

Eyewear brand Dita has launched a new bespoke collection and experience, Inovati™, where customers have the option to completely customize their frames by selecting each detail, from the frame to the lens color and the addition of precious stones, gems, and diamonds. Using 3D customization technology, customers will be able to personalize their...

Retail|In Pictures

Eyewear brand Dita opens inaugural London retail space

Independent luxury eyewear brand Dita has opened its debut European store on London’s Brompton Road in Knightsbridge. The London opening is part of the brand’s ongoing retail expansion and adds to its flagships in the US in Los Angeles, San Francisco and New York, as well as Sydney, Australia, and Tokyo, Japan. Dita is also planning on opening...

FeaturedMember

Fashion

Dita launches Dita-Lancier

Dita has announced the launch of Dita-Lancier, a new range of lenses designed for use in land, sea, and air environments paired with a universal frame design system. The brand is taking innovative steps toward performance enhanced lenses beyond the range of UV and glare protection. The new Dita-Lancier collection combines lightweight,...

Design

Dita Von Teese to launch eyewear collection

Burlesque performer Dita Von Teese will release a signature line of eyewear next month after signing a dealwith Los Angeles-based eyewear maker, Dita Inc. The Dita Von Teese Eyewear line will feature ten styles ranging including classic cat-eye shapes, as well as edgier metal and acetate cut-out frames, and will retail from 235 to 285 dollars....