DTC news and archive

How The Jacket Maker aims to redefine the leather outerwear category

Consumers today are as demanding as ever, expecting more variety, superior design and quality next to fair prices and long-term value when shopping for fashion - especially when it comes to leather goods, like outerwear, accessories and footwear. As we enter a new season, many shoppers are on the lookout for fall essentials, like a new leather...

Fashion

Phoebe Philo announces collection's second drop

British designer Phoebe Philo, who last month debuted the initial offerings from her new namesake fashion house, has confirmed the second drop of her inaugural A1 edit. New styles will be available on the brand’s website on 28 November, as confirmed by a newsletter, although specifics of the second release remain undisclosed. A later third...

Fashion Featured

Phoebe Philo drops first collection online

Phoebe Philo unveiled the first drop of her new collection on the brand's e-commerce site on Monday. The British designer, whose collections spoke of quiet luxury long before it became a fashion byword, first announced the launch of her namesake label in July 2021. Last month, a newsletter to subscribers revealed initial campaign images and the...

Background

Wholesale and retail explained: Definitions, examples, and pricing strategies

Entering the fashion industry and deciding on how to distribute your products can be complicated. What is retail and wholesale? Who uses them and why? What are retail and wholesale prices and why are they different? In this short background piece, FashionUnited dives into all the above and more. The difference between retail and wholesale 1....

BusinessFeatured

Global fashion brands shifting investments to wholesale channels - Joor report

Global fashion brands are investing in wholesale over DTC channels as they expect a 27 percent growth in wholesale channels this year, according to a new report. Nearly three-quarters of brands (74 percent) reported wholesale currently making up over half of their sales, with the majority of brands (51 percent) stating that wholesale ranks ahead...

PeoplePress Release

Martim Avillez Oliveira announced as ESW’s Chief Executive Officer for Europe & United Kingdom

Global DTC ecommerce business ESW announces strategic hires to European leadership team to drive regional expansion Global direct-to-consumer (DTC) ecommerce business, ESW, today announced that Martim Avillez Oliveira, who joined ESW in 2020 as an Advisory Board Member, and previously held the role of European Chief Commercial Officer, has moved...

BusinessFeatured

Will a new open-source marketplace revolutionise direct to consumer platforms?

Shopify’s sacking of 10,000 employees last week, the equivalent of 10 percent of its workforce, has left questions, if not holes, in the future of DTC platforms, where soaring costs, supply chain bottlenecks and a slowdown in consumer spending is hampering sales. For many small fashion businesses, advertising on Instagram and Facebook is no...

BusinessPartner Content

How Online Marketplaces & B2B eCommerce Platforms are Fueling A Wholesale Renaissance

After a few years of destabilisation in the industry, the retail sector is undergoing a complete revitalisation fuelled by innovative B2B eCommerce solutions. Thanks to these new tools, brands around the globe can continue to reach new buyers and sell seamlessly online while providing their retail partners with the means to purchase at their...

BusinessPartner Content

Making the Switch: From wholesale to DTC

In the midst of 2022 DTC is now a household name. Big brands like Adidas and Nike are thriving by going Direct-to-Consumer – either by selling through their own websites or pivoting to large marketplaces such as Zalando and Amazon. For the fashion industry DTC has, since the pandemic, provided consumers the ability to shop from home at better...

BusinessPress Release

ESW Announces Ground-breaking Alliance with UPS to Offer Brands Faster Direct-to-Consumer Ecommerce Access in International Markets

ESW, the leading global direct-to-consumer (DTC) ecommerce company, today announced an agreement with UPS (NYSE: UPS) that will provide integrated international ecommerce and shipping capabilities for brands aiming to accelerate their direct-to-consumer (DTC) expansion, enabling them to be more effective at reaching global consumers via...

BusinessPress Release

Cracking the code: Victoria’s Secret journey to successful global direct-to-consumer commerce

Victoria’s Secret has successfully made the journey to global direct-to-consumer commerce. Patrick Bousquet-Chavanne, Chief Executive Officer and President, Americas, at ESW, explains how they did it. Long before it even began trading online, lingerie, clothing and beauty brand, Victoria’s Secret, was pioneering a direct selling model via its...

BusinessPartner Content

How To Take Your Wholesale Fashion Brand Direct-to-Consumer

Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for wholesale businesses, and fashion brands make no exception. A DTC strategy can be challenging, as you may not be used to dealing directly with consumers or you may be worried about damaging your relationships with distributors. However,...