East 42nd news and archive

East 42nd: Empowering Everyday Elegance for Every Woman

Introducing an exciting, distinctly European brand conceived to empower women to be who they want to be, every day and everywhere. EAST 42ND embodies a confident approach to effortless style. Uniquely blending London cool, European chic, and American ease, EAST 42ND delivers a versatile wardrobe as individual and modern as the women who wear it....

Fashion Partner Content

EAST 42ND Announces Expansion into Netherlands, USA, Canada, and Belgium for SS25

EAST 42ND, the emerging fashion brand renowned for its innovative designs and commitment to sustainability, is excited to announce its expansion into four new international markets for the Spring/Summer 2025 season. The brand’s distinctive collections will now be available in the Netherlands, the United States, Canada, and Belgium. Credits: EAST...

FashionPress Release

A Big Welcome to East 42nd

We are proud to announce the launch of our debut 19-piece collection, a blend of understated luxury, vibrancy and fun. East 42nd has meticulously designed and created transitional pieces women will want to wear again and again. East 42nd wants to be the first choice for women craving versatile pieces that suit all aspects of a busy life but...