EditD news and archive

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Fashion |STUDY

Finding the sweet spot in discounting

In a perfect retail landscape, brands and retailers would be able to order the exact number and style of products to satisfy consumer demand, without fear of ending up with an surplus. However, since we live in a volatile world which is constantly changing, certain practices of the industry such as discounting and sales are unavoidable. Although...

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Fashion

UK denim more about value than premium

There are more than 150,000 denim products in the market today, according to a new report that highlighted that premium denim in the UK is shrinking, whereas the value market led by Asos is on the increase, which identifies a growing divergence in trends between the UK and the US. UK consumers are increasingly turning towards value denim...

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Retail

John Lewis and HoF to offer deepest discount during 'Black Friday'

As 'Black Friday' creeps ever closer, more and more UK retailers are gearing up to offer special discounts in the hopes of cashing in on what is predicted to be the biggest online shopping day of the year. According to a new report from Visa Europe, UK consumers are expected to spend over 1 million pounds every three minutes this 'Black Friday,'...

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Fashion

Clash of the Fashion Titans: Adidas vs Nike

This is the fifth installment of 'Clash of the Fashion Titans,' an ongoing original series from FashionUnited that examines and compares key fashion retailers from around the world. Nike and Adidas are two of the world's leading active wear retailers. While Adidas has long enjoyed its spot in the sunshine,Nike recently usurped its German...

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Fashion

What shoppers want: Today's occasionwear hits

Ascot marks a pivotal date in the British occasionwear calendar, with Ladies Day (and its strict dress code of hats and modest-length dresses, whose straps must be at least one inch in thickness) a key focus for shoppers, press and retailers. The race season, together with Wimbledon, polo and summerweddings create an increased consumer demand...

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Fashion

Editd secures 4.4 million dollar in funding

Editd, provider of market data and analytics for the apparel industry, has raised 4.4 million dollars from leading venture capital firm, Index Ventures and new investor Frog Capital. This news comes swiftly after Editd teamed up with London College of Fashion for its education edition of its database. The London-based data company plans on using...

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Design

London College of Fashion collaborates with Editd for education edition

More than 200 MA Business and Management students at London College of Fashion (LCF) have become the first users allowed access to Editd's educational edition, with LCF becoming the first university to utilize the fashion retail data collected by Editd. Editd, global retail data experts, currently offer their product to a number of international...

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Video

Black Friday in the UK

Black Friday, officially known in the US as the discount shopping day after Thanksgiving and the start of Christmas sales, seems to be becoming a growing trend throughout Europe. Tomorrow Black Friday will launch in the UK, as a number of retailers will be offering discounts of up to 70 percent. British shoppes are being enticed by stores like...

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Fashion

EditD founders talk fashion intelligen​ce

With the fashion landscape in a new phase where a plethora of sites are now attempting to reach a pinnacle of creativity through merging technology, new niche services are also being created. Case in point: new fashion intelligence and real time data start up, EditD. Founders Julia Fowler (previously a fashion designer) and Geoff Watts (data...

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