Edun news and archive

Danielle Sherman departs Edun

London - Danielle Sherman, co-founder of the Row, has resigned from her role as Creative Director for ethical fashion house Edun. Sherman, who was first appointed to the role three years ago, is said to have exit the company to pursue other career opportunities. Edun, the fashion brand founded by Ali Hewson and her husband Bono in 2005, aims to...

Design

Bono's ethical fashion brand lost 7.8 million in FY12

Edun Apparel, the ethical fashion brand created by U2's Bono and his wife Ali Hewson, has recorded a loss of 7.88 million dollars for the year to December 2012, as per figures filled in with the Irish Companies Office. Edun Apparel has finished 2012 year into the red for second consecutive year, recording a 7.88 million dollars loss. The dire...

Design

Edun names new creative director

Luxury sustainable fashion label, Edun, founded by US singer Bono and his wife Ali Hewson in 2005, has appointed Danielle Sherman as its new creative director. Sherman, who has worked at Alexander Wang since 2008 and was the design director of the T by Alexander Wang line, will replace Sharon Wauchob who is departing the label to focus on her...

Design

Edun + Diesel launch African denim

Environmental consciousness lies at the heart of the Edun label, founded by Bono's spouse, Ali Hewson. The company, which counts Diesel founder Renzo Rosso as a partner, has announced it will launch an ethically produced denim line made entirely in Africa. The new jeans collection will be produced under the label Edun+Diesel and sold in Diesel...

Video

Matt Bernson for Edun

New York-based shoe designer Matt Bernson has collaborated with Edun to produce a handmade shoe collection as part of the socially conscious brand’s spring/summer 2013 story of Urban Camouflage Prints and Etched Florals. An innovator in the footwear industry, Bernson is famed for his “downtown-meets-the-beach aesthetic”, and for Edun he has...

Video

5-year-old wins design competition

Launched last June, five-year-old designer in the making Chardonnay Edwards has won the 'Design A T-shirt' competition by Liberty and ethical brand Edun. The design will be brought to live in a T-shirt print exclusively available at department store Liberty. The T-shirt is part of a capsule T's range designed by Kenyan school children. All the...