Eric Liedtke news and archive

Unless co-founder Eric Liedtke to join Under Armour as EVP brand strategy

Eric Liedtke will join Under Armour as executive vice president of brand strategy following the completion of its acquisition of Unless Collective, a zero-plastic regenerative fashion brand. The transaction is expected to be completed later this week. He will report to president & CEO Kevin Plank and oversee Under Armour's brand presence through...

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Brian Grevy to replace Eric Liedtke as executive board member at Adidas

Adidas Ag has appointed Brian Grevy as executive board member, responsible for Global Brands in place of Eric Liedtke, who has decided to depart from the company after 25. The company said in a statement that at the beginning of next year, Grevy will return to Adidas from clothing brand Gant, where he has held the position of CEO since June 2018...

Design

Adidas names global head of brands

Sportswear giant Adidas has promoted Eric Liedtke to succeed Erich Stamminger as executive board member of global brands of Adidas AG, after Stamminger decided not to extend his contract, for personal reasons. Liedtke currently serves as senior vice president of Adidas Sport Performance, a division of the company which offers high-tech products...