Everlane news and archive

Gordon Brothers loans 25 million dollars to Everlane to support growth

Global advisory firm Gordon Brothers has announced that it has provided American clothing retailer Everlane with a 25 million dollar term loan secured by the brand and its working capital assets. In a release, the company said the brand would use the loan to support “over a decade of continued growth”. Speaking on the agreement, Tobias Nanda,...

PeopleFeatured

Everlane taps Andrea O’Donnell as new CEO

US fashion brand Everlane has reportedly hired a new CEO as current chief and founder Michael Preysman prepares to step down from the position. Andrea O’Donnell has been appointed to the helm of the company, WWD reports, while outgoing CEO Preysman will become executive chair. Preysman told WWD that growing Everlane was a “two-person job” and...

Business

Everlane taps Nike exec as first chief marketing officer

US clothing retailer Everlane has announced the appointment of Nike exec Sophie Bambuck as the company’s first chief marketing officer. In her new position, Bambuck is tasked with leading the marketing and creative organization overseeing the strategic direction of the San Francisco-based brand. Her first priority will be to focus on scaling...

BusinessFeatured

Everlane lays off 42 workers as COVID-19 pandemic affects sales

Everlane has laid off a high number of workers as retailers across the fashion industry cope with a harsh economic state. Though it is not clear how many workers have been let go, WWD reports that "several hundred" workers were affected. A twitter account called Everlane Union has been chronicling the events. On March 27, the account posted:...

Fashion

Everlane donates Human collection profits to Feed America

The fashion industry is striking back at the coronavirus. While retailers globally are facing the effects of the current pandemic in store closures and economic upheaval, brands are still finding ways to join the effort in repairing damages. Everlane has just announced that it will donate all profits from its 100 Percent Human collection to...

Fashion |INTERVIEW Featured

Producer for Madewell, Everlane takes us inside the sustainable silk industry

Naturally-derived materials don’t inherently lead to eco-consciously produced fashion. The acts of processing fibers into fabrics can often have side effects that harm the environment due chemical nutrition that increases outputs, synthetic poisons used to control pests, damage to land with heavy machinery, high energy consumption and high...

Fashion

Everlane launches Re:Down line of sustainably-produced filling

Everlane is bringing sustainability to the inside of its clothing. The brand has launched its new Re:Down line of outerwear made with cruelty-free recycled fill. Typically, down filling in jackets is made using cruel living-plucking practices, as Everlane explained on its website. Its Re:Down fill is made from 100 percent recycled down...

Fashion

New York Times partners with Everlane for fashion capsule

The New York Times and Everlane are teaming up in honor of Earth Day. The newspaper and sustainable fashion brand are releasing a collection of T-shirts and sweatshirts as part of its Truth campaign that brings attention to environmental issues. The collaborative capsule is also part of a marketing strategy pegged to Earth Day. The Times' chief...

Fashion Featured

Saitex revamps impact of denim with U.S.-based production

Responsible for the production of denim lines for 18 brands including Everlane, G-Star Raw, Polo Ralph Lauren and Target, Vietnam-based factory Saitex recently made headlines when J.Crew and Madewell announced its introduction of fair trade lines produced through the facility. The “world’s cleanest denim factory,” as Everlane describes Saitex on...

RetailFeatured

3 brands ditching discounts and doing their own thing on Black Friday

Joining Black Friday, the American discounting frenzy that is slowly taking over other countries, may seem like a win-win situation. By offering generous discounts, retailers can attract new customers and increase earnings by selling larger quantities than usual, right? Well, not so much. While some retailers earn more during Thanksgiving...

Fashion

US brand Everlane pledges to go plastic-free by 2021

US brand Everlane is taking a step towards a more sustainable future after pledging to remove all virgin plastic from its business by 2021. The label also announced the introduction of a new material - aptly named ‘ReUse’ - made from recycled plastic bottles. Everlane sources its recycled plastic bottles from a factory in Taiwan, but is in the...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...